This BA (Hons) Marketing degree offers students the opportunity to craft and manage marketing campaigns, build brands, support key business aspects, and build their digital marketing portfolio. The course provides industry knowledge and skills, including certificates in digital marketing areas like SEO and Google Ads. Students will also improve their soft skills such as communication, problem-solving, and teamwork. The London campus offers flexible learning spaces and networking events for business leaders and industry professionals. Graduates with a deep understanding of how marketing interacts with all business parts and are ready to apply their skills in their future workplace. The course highlights include learning about sales, digital marketing, branding, advertising, working on live client projects, accessing certifications, using and analyzing marketing data, building industry connections, and attending industry guest lectures.
University of Portsmouth
Marketing BA (Hons)
Entry Requirements
Typical offers
- A levels - BBB-BBC
- UCAS points - 112-120 points from 3 A levels, or equivalent.
- T-levels - Merit
- BTECs (Extended Diplomas) - DDM-DMM
- International Baccalaureate - 29
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
Career Prospects
Graduates with a marketing degree from the University of Portsmouth will have the skills, qualifications, and practical experience to make an impact in the marketing industry. They will have experience working on live client projects, using industry software, and understanding marketing management. Graduates have secured jobs in marketing executive, social media account manager, advertising planner, ecommerce trading executive, international project manager, customer relationship executive, and recruitment consultant.
Course Details
This course consists of 120 credits, with each module worth a specific number of credits. The content is updated based on current research and student feedback. Courses may change over time to reflect industry changes or changes in the discipline. Students will have access to online sessions and materials, as well as a personal tutor and study support staff. Assessment methods depend on the chosen modules, and students will have opportunities to share their work with tutors and receive feedback. The course is designed to be relevant to future career or further studies.
Year 1
Business Accounting — 20 credits
Consumer Insights — 20 credits
Digital Content Creation — 20 credits
Discovering the Business Professional — 20 credits
Managing People in Organisations — 20 credits
Marketing Principles and Practice — 20 credits
Year 2
Creative Communications — 20 credits
Digital Marketing — 20 credits
Marketing Communications — 20 credits
Marketing Research Project — 20 credits
Branding — 20 credits
International Marketing Project — 20 credits
Year 3
Core modules:
Advertising — 20 credits
Transformative Marketing — 20 credits
Business to Business Marketing — 20 credits
Optional modules:
Work-based Learning — 40 credits
Marketing Consultancy Project — 40 credits
Dissertation (Marketing) — 40 credits
Strategic Marketing in a Global Environment — 20 credits
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