University of Portsmouth - MA/MSc International Marketing

University of Portsmouth

MA/MSc International Marketing

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.

You can take this course if you have a keen interest in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.

On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.

You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.

When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.

Entry Requirements

  • A second-class honours degree or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing.
  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Career Prospects

The course offers a comprehensive Master's degree program that includes a Personal Development Plan, industry experience, and industry certification opportunities. Students will work with a business to develop a digital transformation plan, gaining practical experience in the industry. The course also includes a UKISUG membership, which connects students to special interest groups and access to hundreds of companies seeking graduates and professionals with the skills and experience gained. Teaching methods include lectures, interactive seminars, tutorials, laboratory sessions, and company visits. The TEAL (technology-enhanced active learning) Studio is a teaching format that merges lectures, simulations, and hands-on experiments for a collaborative learning experience. Moodle, the virtual learning environment, is also available. Students will spend 30-40 hours a week studying, with 10-14 hours a week in scheduled teaching activities. The rest of their study time is self-directed, with staff support when needed. Most teaching takes place during the day, Monday to Friday, with occasional evening teaching. The University's Academic Skills Unit (ASK) provides one-to-one support in areas such as academic writing, note-taking, time management, critical thinking, presentation skills, referencing, working in groups, revision, memory, and exam techniques.

Course Details

This course consists of 180 modules, with core modules such as Collaborative Marketing Project, Consumer Insight and Analytics, Contemporary Issues in Marketing, Essentials of Marketing, Global Marketing, Independent Marketing Research Project, International Marketing Communications, and Social Media Marketing. The course content is regularly revised to reflect current research, practice, and policy changes. Teaching methods include lectures, seminars, practical sessions in computer labs, and collaborative sessions with peers in the Technology Enhanced Active Learning (TEAL) room. The teaching team has extensive academic and industry experience, with most academics having PhDs in marketing research or digital marketing. Moodle, the virtual learning environment, provides access to all teaching resources. Assessments include written essays, written reports, exams, online tests, portfolios, and group presentations. The independent research project assessment consists of a 5,000-word written assignment and a 5-10 minute presentation at a conference/poster exhibition. Feedback on all assessments and progress is provided through seminar sessions and consultation meetings with academic staff.

Course Modules

Collaborative Marketing Project - 30 credits
Consumer Insight and Analytics - 15 credits
Contemporary Issues in Marketing - 15 credits
Essentials of Marketing - 15 credits
Global Marketing - 15 credits
Independent Marketing Research Project - 60 credits
International Marketing Communications - 15 credits
Social Media Marketing - 15 credits

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.