University of Portsmouth

MA/MSc International Marketing

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.

You can take this course if you have a keen interest in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.

On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.

You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.

When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.

Entry Requirements

  • A second-class honours degree or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing.
  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Career Prospects

International Marketing has led to high demand for marketing professionals who have the ability to work effectively across cultures, regions, and countries.

Marketing opportunities exist across all industry sectors – private, public, and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government, and higher education institutions.

What can you do with a MA/MSc International Marketing degree?

International marketing or global business students learn to apply marketing knowledge to international business situations, and how to work in an increasingly global marketplace. Programs are offered at bachelor's and master's degree levels, and include a business curriculum with coursework on international trade and export, organizational behavior, finance management, business ethics and intercultural business communications. Students may also focus on the challenges of developing markets or specific geographic regions to develop an understanding of the cultural and political issues associated with global business.

What jobs can you do with a 

MA/MSc International Marketing 


  • Accounting.
  • Actuary.
  • Administrative Assistant.
  • Bookkeeping.
  • Business.
  • Digital Marketing.
  • Management.
  • Project Management

Roles you could work in when you graduate include

  • International market researcher
  • Marketing campaign officer
  • International marketing executive
  • Public relations account executive
  • Marketing consultant
  • Social media manager

Course Details

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, course content is revised and regularly reviewed.  This may result in changes being made in order to reflect developments in research, learning from practice, and changes in policy at both national and local levels.

Core modules this year include:

  • Essentials of Marketing – 15 credits
  • Consumer Insight and Analytics – 15 credits
  • Global Marketing – 15 credits
  • International Marketing Communications – 15 credits
  • Contemporary Issues in Marketing – 15 credits
  • Social Media Marketing – 15 credits
  • The Collaborative Marketing Project – 30 credits
  • Independent Marketing Research Project – 60 credits 
*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.