MA/MSc International Marketing

Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.

You can take this course if you have a keen interest in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.

On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.

You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.

When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.

• A second-class honours degree or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing.
• English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

The course offers a comprehensive Master's degree program that includes a Personal Development Plan, industry experience, and industry certification opportunities. Students will work with a business to develop a digital transformation plan, gaining practical experience in the industry. The course also includes a UKISUG membership, which connects students to special interest groups and access to hundreds of companies seeking graduates and professionals with the skills and experience gained. Teaching methods include lectures, interactive seminars, tutorials, laboratory sessions, and company visits. The TEAL (technology-enhanced active learning) Studio is a teaching format that merges lectures, simulations, and hands-on experiments for a collaborative learning experience. Moodle, the virtual learning environment, is also available. Students will spend 30-40 hours a week studying, with 10-14 hours a week in scheduled teaching activities. The rest of their study time is self-directed, with staff support when needed. Most teaching takes place during the day, Monday to Friday, with occasional evening teaching. The University's Academic Skills Unit (ASK) provides one-to-one support in areas such as academic writing, note-taking, time management, critical thinking, presentation skills, referencing, working in groups, revision, memory, and exam techniques.