This MA International Marketing Master's degree course is designed for those with a strong interest in marketing who meet the entry requirements, independent of their undergraduate degree field. The curriculum includes key marketing theories and models, worldwide marketing strategy, international brand communications, social media marketing, and online analytics. Graduates with this qualification can create marketing plans for foreign businesses, making them a significant asset to any organization. They can work abroad and in organizations that conduct business across foreign borders and cultures. The course is open to anyone who has a strong interest in marketing and meets the entry requirements.
University of Portsmouth
MA/MSc International Marketing
Entry Requirements
- A second-class honours degree or equivalent professional experience and/or qualifications, such as the Chartered Institute of Marketing.
- English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
Career Prospects
India, China, and Japan are among the world's top ten economies, with Mexico and Brazil set to join by 2050. This has created a strong demand for marketing specialists that can collaborate effectively across cultures, regions, and countries. Marketing opportunities exist in every industry, including the financial, consumer, and information technology companies, as well as non-profit organizations. Graduates may work as international market researchers, marketing campaign officers, international marketing executives, public relations account executives, marketing consultants, or social media managers. The University provides postgraduate or research programs, as well as assistance with company start-up. The Careers and Employability Service offers up to five years of assistance following graduation.
Course Details
This course consists of 180 modules, with core modules such as Collaborative Marketing Project, Consumer Insight and Analytics, Contemporary Issues in Marketing, Essentials of Marketing, Global Marketing, Independent Marketing Research Project, International Marketing Communications, and Social Media Marketing. The course content is regularly revised to reflect current research, practice, and policy changes. Teaching methods include lectures, seminars, practical sessions in computer labs, and collaborative sessions with peers in the Technology Enhanced Active Learning (TEAL) room. The teaching team has extensive academic and industry experience, with most academics having PhDs in marketing research or digital marketing. Moodle, the virtual learning environment, provides access to all teaching resources. Assessments include written essays, written reports, exams, online tests, portfolios, and group presentations. The independent research project assessment consists of a 5,000-word written assignment and a 5-10 minute presentation at a conference/poster exhibition. Feedback on all assessments and progress is provided through seminar sessions and consultation meetings with academic staff.
Modules
Core Modules
Dissertation - 60 credits
Consumer Insight and Analytics - 15 credits
Environmental Social Governance and Marketing - 15 credits
Research Methods for Marketing - 15 credits
Social Media Marketing - 15 credits
Global Marketing Strategy - 15 credits
International Marketing Communication - 15 credits
The Marketing Agency - 30 credits
*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.
Are you ready to start building your future?
Contact our admission counseller and get a free consultation.
