MA Digital Marketing

Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's. 

You can take this course if you have a keen interest in digital marketing and meet our entry requirements, regardless of your original undergraduate degree subject. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations. 

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. 

Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems. 

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing. 

To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.

• A second-class honours degree in a Business subject, or equivalent professional experience and/or qualifications.

• English language proficiency at a minimum of IELTS band 6.5 (or equivalent) with no component score below 6.0.

A Master's degree in digital marketing equips students with the knowledge and practical skills to take on roles in various industries, including e-commerce, marketing, advertising, and social media. Students will complete a Collaborative Marketing Project, working with companies and university departments to understand their situations and recommend marketing improvements. The Marketing Industry Advisory Board provides resources, talks, and competitions, and graduates have gone on to roles in digital marketing, social media, e-commerce, and mobile advertising. Career outcomes are sourced from the latest graduate outcome surveys, showing career outcomes at 15 months after graduation. Students can also decide to start their own digital-based business, with expert support from the Careers and Employability Centre, tutors, and Business and Law Career-Ready Programme. Attending employability events throughout the year provides advice on job search and career planning. A Master's degree offers expert career support from the Careers and Employability Centre, tutors, and Business and Law Career-Ready Programme, which continues for 5 years after graduation. Networking events, email sharing of job opportunities, applied projects with companies like IBM, Boeing, and Hampshire County Council, workshops to enhance employability skills, recruitment events, 1-to-1 appointments, CV and cover letter advice, interview preparation and practice, and support starting your own business.