University of Portsmouth

MA Digital Marketing

Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's. 

Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations. 

You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in. 

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. 

Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems. 

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing. 

To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.

Entry Requirements

  •  second-class honours degree in a business subject or equivalent professional experience and/or qualifications.
  • English language proficiency at a minimum of IELTS band 6.5 (or equivalent) with no component score below 6.0.

Career Prospects

Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.

Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising, and social media.

You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.

You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content. 

What can you do with a MA Digital Marketing?

This career path could begin as a digital marketing executive, followed by a digital marketing and analytics manager, which could progress to the head of digital marketing. Digital marketing, in general, involves a variety of areas, including monitoring, having analytical and tactical knowledge.

What jobs can you do with a MA Digital Marketing degree?

  • Brand Manager. A brand manager's role is one of the most in-demand job roles. 

  • Client Servicing Manager.

  • Content Marketer.

  • Account Manager.

  • Paid Media Expert.

  • SEO Expert.

  • Business Development Manager.

  • Media Strategist.

Graduates of this course have gone onto roles such as:

  • Digital marketing
  • Social media
  • E-commerce
  • Mobile advertising

Course Details


  • Essentials of Marketing – 15 credits
  • Contemporary Issues in Marketing – 15 credits
  • Consumer Insight and Analytics – 15 credits
  • Social Media Marketing – 15 credits
  • Digital Marketing Strategy – 15 credit
  • User Experience – 15 credits
  • The Collaborative Marketing Project – 30 credits
  • Independent Marketing Research Project – 60 credits

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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