University of Portsmouth - MA Digital Marketing

University of Portsmouth

MA Digital Marketing

Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's. 

You can take this course if you have a keen interest in digital marketing and meet our entry requirements, regardless of your original undergraduate degree subject. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations. 

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. 

Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems. 

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing. 

To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.

Entry Requirements

  • A second-class honours degree in a Business subject, or equivalent professional experience and/or qualifications.

  • English language proficiency at a minimum of IELTS band 6.5 (or equivalent) with no component score below 6.0.

Career Prospects

A Master's degree in digital marketing equips students with the knowledge and practical skills to take on roles in various industries, including e-commerce, marketing, advertising, and social media. Students will complete a Collaborative Marketing Project, working with companies and university departments to understand their situations and recommend marketing improvements. The Marketing Industry Advisory Board provides resources, talks, and competitions, and graduates have gone on to roles in digital marketing, social media, e-commerce, and mobile advertising. Career outcomes are sourced from the latest graduate outcome surveys, showing career outcomes at 15 months after graduation. Students can also decide to start their own digital-based business, with expert support from the Careers and Employability Centre, tutors, and Business and Law Career-Ready Programme. Attending employability events throughout the year provides advice on job search and career planning. A Master's degree offers expert career support from the Careers and Employability Centre, tutors, and Business and Law Career-Ready Programme, which continues for 5 years after graduation. Networking events, email sharing of job opportunities, applied projects with companies like IBM, Boeing, and Hampshire County Council, workshops to enhance employability skills, recruitment events, 1-to-1 appointments, CV and cover letter advice, interview preparation and practice, and support starting your own business.

Course Details

Master's degree students may face additional demands due to work or family responsibilities. The course structure allows full-time study over one year or part-time study over two years. Each 15-credit module includes approximately 150 hours of study time, with 25 scheduled classroom hours. Full-time students can expect two staff-guided teaching semesters followed by a student-led independent study period, with classes spread over three or four days for the first two semesters. Students should study for 30 to 40 hours per week, including independent study time, and 12 hours of contact time and classes each week. Part-time students should study for 15 to 20 hours per week, including independent study time. Master's study is deeper and more specialized than an undergraduate degree, focusing on something that matters to them and their career. Teaching methods include lectures, seminars, and collaborative sessions in the Technology Enhanced Active Learning (TEAL) room. Moodle, the virtual learning environment, provides access to all teaching resources. Assessment is through coursework, presentations, assignments, and projects. Students will work on a Collaborative Marketing project with other students during the second semester and a major independent project with support from their supervisor. The project will be submitted at the end of the third semester, either September or May, depending on when they started the course.

Course Modules

Essentials of Marketing - 15 credits
Contemporary Issues in Marketing - 15 credits
Consumer Insight and Analytics - 15 credits
Social Media Marketing - 15 credits
Digital Marketing Strategy - 15 credits
User Experience - 15 credits
The Collaborative Marketing Project - 30 credits
Independent Marketing Research Project - 60 credits

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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