University of Huddersfield

Marketing with Brand Management MSc

This course provides a comprehensive study of core marketing principles, with additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management.

Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment.You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of live case studies and projects. * Throughout the course, extensive use is made of contemporary marketing problems, which emphasise branding at the centre of strategic decision-making. * The focus of this course is the development of the strategic brand leaders of tomorrow. * On this brand management route of our Marketing Masters, you will take a specialist module in Strategic Brand Management. * Further specialisation and an opportunity to pursue an area of branding that interests you or which you are passionate about comes in your choice of research project.

Entry Requirements

Entry requirements for this course are normally:

  • An Honours degree (2:2 or above) in any subject or equivalent professional qualification.
  • Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable

Course Details

You will study the following modules:


Core modules

Strategic Marketing Management
Strategic Brand Management
Contemporary Consumer Engagement
The Global Professional
Option module

Managing Big Data
Intelligent Business Information Systems
Managing Sustainable Challenges
Artificial Intelligence and Mobility
Financial Markets and Institutions
Corporate Finance
Corporate Governance
Modern Banking
Managing Employee Relations
Global Business and Human Rights
Emotional Intelligence for the Effective Leader

Final Project
Research Route
Research Methods
Individual Research Project

Consultancy Route
Consultancy Skills
Group Consultancy Project

New Venture Creation
Launch a venture
New Venture Creation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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