University of Huddersfield

Marketing MSc

This course emphasises applied critical thinking and analysis, helping to equip you with the necessary skills to thrive in a career in marketing.

The course is designed to enhance your knowledge and understanding of marketing. It is relevant for you if you have already studied marketing as part of another course and want to continue to develop your specialist knowledge, or if you are new to marketing having studied a degree in another subject. The course focuses on contemporary issues and provides the opportunity for you to put marketing theory into practice through the use of live case studies and projects.

  • We have a vibrant and diverse student learning environment, with a focus on meeting the creative and analytical challenges posed by modern marketing.
  • Key areas of study include Strategic Marketing Management and Contemporary Consumer Engagement.
  • Further specialisation and an opportunity to pursue an area that interests you or which you are passionate about is available through your choice of multidisciplinary option modules and the research.

Entry Requirements

Entry requirements for this course are normally:

  • An Honours degree (2:2 or above) in any subject or equivalent professional qualification.
  • Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable

Course Details

You will study the following modules:

Core modules:

Strategic Marketing Management
Contemporary Consumer Engagement
The Global Professional

Option modules

Supply Chain Planning and Control
The Circular Economy and Responsible Resource Management
Productivity Improvement
Management Science Modelling
Investment and Portfolio Management
International Finance
The Curious Mindset
Leading Managing and Developing People
Reward Management
Humanitarian Challenges
Ageing Societies
Society, Culture and Philosophy
Management Accounting
Strategic Management

Option modules

Managing Big Data
Intelligent Business Information Systems
Managing Sustainable Challenges
Artificial Intelligence and Mobility
Financial Markets and Institutions
Corporate Finance
Corporate Governance
Modern Banking
Managing Employee Relations
Global Business and Human Rights
Emotional Intelligence for the Effective Leader

Final Project

Research Route
Research Methods
Individual Research Project

Consultancy Route
Consultancy Skills
Group Consultancy Project

New Venture Creation
Launch a venture
New Venture Creation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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