A Masters in Management offers a wide and flexible range of options and is an excellent opportunity for those from a variety of backgrounds to acquire awareness and insight into professional management principles and practice.
This course aims to prepare you for a career in a variety of management and marketing roles. You will have the opportunity to develop knowledge on the role of customer insights and enhanced customer engagement focusing on direct and relationship marketing and their implementation, with emphasis on a market-oriented, customer driven approach to marketing strategies.
The course will equip you with the knowledge of key management areas such as marketing, finance, people management and strategy, applying real world business case studies to develop your professional and leadership skills. Designed to enable you to tailor the course to your own personal and career interests, there are a number of option modules available.