University of Huddersfield

International Business with Marketing MSc

This course places emphasis on a market-oriented, customer driven approach to planning and implementing marketing strategies. You’ll develop knowledge and skills to undertake strategic analysis of markets, and create, adapt and implement strategy.

You’ll have the opportunity to gain a critical understanding of the rapidly changing and dynamic international business environment, and the skills needed to analyse the strategies and operations of multinational enterprises l. This programme will provide the opportunity for you to study a wide range of topics in international business, from both a theoretical and practical perspective.

The course is designed to enable you to tailor it to your own personal and career interests, with a number of option modules available.

Entry Requirements

Entry requirements for this course are normally:

  • An Honours degree (2:2 or above), or equivalent qualification, in Business Studies, Marketing, Management, Logistics, Accountancy or Economics.
  • Applicants with other professional qualifications and/or experience will be considered on an individual basis.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Course Details

You'll study the following modules:

The Context of International Business
Strategic Marketing Management
The Strategy of International Business
The Global Professional

Option modules

Managing Big Data
Intelligent Business Information Systems
Managing Sustainable Challenges
Artificial Intelligence and Mobility
Financial Markets and Institutions
Corporate Finance
Corporate Governance
Modern Banking
Managing Employee Relations
Global Business and Human Rights
Emotional Intelligence for the Effective Leader

Final Project
Research Route
Research Methods
Individual Research Project

Consultancy Route
Consultancy Skills
Group Consultancy Project

New Venture Creation
Launch a venture
New Venture Creation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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