University of Huddersfield - International Business with Marketing MSc

University of Huddersfield

International Business with Marketing MSc

This course places emphasis on a market-oriented, customer driven approach to planning and implementing marketing strategies. You’ll develop knowledge and skills to undertake strategic analysis of markets, and create, adapt and implement strategy.

You’ll have the opportunity to gain a critical understanding of the rapidly changing and dynamic international business environment, and the skills needed to analyse the strategies and operations of multinational enterprises l. This programme will provide the opportunity for you to study a wide range of topics in international business, from both a theoretical and practical perspective.

The course is designed to enable you to tailor it to your own personal and career interests, with a number of option modules available.

Entry Requirements

  • An Honours degree (2:2 or above), or equivalent qualification, in Business Studies, Marketing, Management, Logistics, Accountancy or Economics.
  • Applicants with other professional qualifications and/or experience will be considered on an individual basis.
  • IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Career Prospects

Career opportunities after completing International Business with Marketing MSc

  • Specialist/coordinator marketing
  • Manager
  • Director
  • Executive-level marketing jobs.
  • Tik Tok Live Stream Host/Influencer - Beauty & Wigs.
  • International Sales Associate.
  • Marketing Manager – Medical Devices (2077)
  • Nonprofit Marketing Assistant- Entry Level.
  • Google and Facebook Ads Analyst.
  • Marketing Associate.

Course Details

You'll study the following modules:

Core Modules

The Context of International Business
The Strategy of International Business
The Global Professional
Strategic Marketing Management

Option Modules

Intelligent Business Information Systems
Managing Sustainable Challenges
Managing Employee Relations
Emotional Intelligence for the Effective Leader
Management Accounting

Final Project

Research Route:
Research Methods
Individual Research Project

Consultancy Route:
Consultancy Skills
Group Consultancy Project

New Venture Creation:
Launch a venture
New Venture Creation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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