Graphic Design is made up of many different creative processes and inhabits a multitude of contexts. In the design of graphics for different commercial and artistic platforms the world of the graphic designer occupies both physical and digital arenas. Graphic Design is at the forefront of innovative and dynamic communication tools of the future. Our course offers continuing students or graduates from creative art and design subjects with an opportunity to enhance their knowledge, creative skills and employment prospects.
Our course aims to enable you to:
Critically appraise the importance of social, ethical, technological and cultural dimensions of graphic design as applied to your personal practice and that of others. Evidence advanced knowledge and understanding of graphic design and its current and emerging global applications such as, but not limited to, signage, branding, packaging, online communication, user-experience, motion graphics. Systematically plan, negotiate and implement topical research to substantiate a coherent body of advanced graphic design practice. Contribute to the principles and processes of graphic design in supporting innovation within commercial or creative industries.
Evidence awareness and relevance of your work in relation to professional standards in graphic design practice such as through high-quality proposals and presentation responding to design problems, client expectation or market opportunity. Our course aims to encourage you to push the boundaries of graphic practice with the development of innovative and imaginative concepts and ideas relevant to the design of graphic products and artefacts. We will introduce you to a variety of platforms and a range of situations and contexts within which graphic design sits, enabling you to experiment, expand, progress and communicate your ideas through different forms and processes, both digital and print-based.