University of Huddersfield - Digital Marketing MSc

University of Huddersfield

Digital Marketing MSc

This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.

With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers.This course has been designed to explore and develop innovation approaches to digital marketing.It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.

  • We seek to maximise your opportunity to put digital marketing theory into practice through the use of live case studies and projects.
  • The focus of this course is the development of the applied digital marketing leaders of tomorrow.
  • Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.

Entry Requirements

Entry requirements for this course are normally:

  • An Honours degree (2:2 or above) in any subject or equivalent professional qualification
  • Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis
  •  IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Career Prospects

career opportunities after completing Digital Marketing MSc

  • Marketing Automation.
  • Video Production and Marketing.
  • Paid Media Specialist.
  • Content Marketing Specialist.
  • Analytics.
  • SEO.
  • Copywriting.
  • Email-Marketing.

Course Details

Modules

Strategic Marketing Management
Digital Marketing Strategy
Contemporary Consumer Engagement
Managing Big Data
The Global Professional

Option Modules

Supply Chain Planning and Control
The Circular Economy and Responsible Resource Management
Productivity Improvement
Management Science Modelling
Investment and Portfolio Management
International Finance
The Curious Mindset
Leading Managing and Developing People
Reward Management
Humanitarian Challenges
Ageing Societies
Society, Culture and Philosophy
Management Accounting
Strategic Management

Final Project

Research Route
Research Methods
Individual Research Project

Consultancy Route
Consultancy Skills
Group Consultancy Project

New Venture Creation
Launch a venture
New Venture Creation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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