University of Hertfordshire

MA Digital Media Arts

  • MA Digital Media Arts provides an opportunity to study one or more digital specialisms including video, kinetics, animation, sound, games, photography, social and interactive media.
  • Experiment and explore emerging technologies and develop innovative and effective combinations of practices and media.
  • Develop high-level skills in your chosen specialisms or areas of interest supported by expert tutors.
  • Project-based work where the emphasis is on the creative, informed application of new technologies and devices to produce compelling user experiences.
  • You will be able to produce a substantial self-initiated digital media project supported by excellent resources and expertise.

Why choose this course?

Digital media is everywhere in the modern world, affecting all aspects of our lives, our work, leisure and social and personal relationships. The MA Digital Media Arts award allows students to gain practical experience and knowledge of the ways that a range of contemporary digital media are produced and used, both alone and in combination. Working in one or more specialisms which can include video, kinetics, animation, games, photography, social and interactive media, students are encouraged to experiment with combinations of media through digital ‘sketches’ and then, through developing more extended works informed by their individual interests, to pursue a substantial, practical enquiry into an original creative application of digital media in a major project.

Students typically explore areas such as interactive advertising, responsive objects and environments, networked information and social-media systems, interactive video, live performance technology and digital art installations.

Entry Requirements

Applicants should have an honours degree (2:2 or above) or equivalent professional experience in a digital media area or a strong interest in one or more areas of digital media combined with an honours degree (2:2 or above) in an unrelated area. Accreditation of professional experience may be possible for practitioners without a first degree.

With your application, please supply a link to an online portfolio of digital media work. Your portfolio should show evidence of creativity and innovation in one or more of the subject areas covered by this course. While we will take your technical skills into account, we are particularly interested in your vision and ambition for what digital media might be. We also require a personal statement explaining why you want to study the MA in Digital Media Arts and what you hope to gain from doing the course.

A minimum IELTS score of 6.5 overall with at least 5.5 in any component (or equivalent) is required for those whose first language is not English.

Career Prospects

Interactive Advertising production, Digital strategists, Multimedia producers for TV and Radio, Media designers for Museums and public information systems, Games developers, VJ for live performances, Digital Activism, User Experience innovators, digital entrepreneurs.

Course Details

The course is delivered through a mix of seminars, lectures and tutorials by an expert, specialist, teaching team. As a Digital Media Arts student, you will produce a range of practical projects and gain skills in a variety of technologies and systems while at the same time developing your knowledge of current developments and practices across the digital media field. For your master’s degree project, you will specify and then produce a substantial digital media artefact which reflects your own interests and career plans. We particularly encourage experimentation and cross-disciplinary projects including those that seek to redefine the ambitions, functions and social organisations that digital media can support. During the course, some students will participate in selected undergraduate technical classes in addition to their masters study so that they can update or develop specific skills. Professional, theoretical and critical skills are also taught alongside the technical and design content through the use of academic blogs and presentations.

All students on this programme engage in an interdisciplinary project as a part of their MA study, giving them an opportunity to work with students from other disciplines in an experimental and creative way.

There are work related learning opportunities on this course, all students complete a live external brief as part of their coursework.

Creative economies
Major study: digital media arts
Research and enquiry
Practice 1: media
Practice 2: media
Media discourses
Optional modules
Research and enquiry (online)
Creative economies (online)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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