University of Greenwich

Strategic Marketing MA

Study an MA in Strategic Marketing to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.

Our Master's in Strategic Marketing is designed for graduates and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.

The course will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers. We also invite guest lecturers from influential organisations within the industry, such as EQUA, Visit Britain and Public Health England.

  • You'll learn to be creative and solve marketing problems.
  • Teaching is delivered by leading academics and industry experts.
  • You’ll meet a variety of guest speakers from within the industry.
  • Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2022)
  • Our modules in Marketing are ranked 4th overall in London (The Complete University Guide League Tables 2022

Career Prospects

What sort of careers do graduates pursue?

Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Do you provide employability services?

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:

  • CV, cover letter, and application tips
  • Interviews support
  • Careers fairs
  • Mentoring.

Course Details

Full Time Year 1

Compulsory modules.
Academic English for Postgraduates (Business)
Branding (15 credits)
Inside the Customer's Mind (15 credits)
Digital Marketing (30 credits)
Strategic Marketing Management (30 credits)
Global Marketing and Emerging Issues (15 credits)
Transformational Leadership through Transversal Skills
Data Analytics for International Business Decisions (15 credits)
Research Methods (15 credits)

Optional modules
Dissertation (45 credits)
Consultancy Project (45 credits)

Part Time Year 1

Compulsory modules.
Academic English for Postgraduates (Business)
Inside the Customer's Mind (15 credits)
Strategic Marketing Management (30 credits)
Transformational Leadership through Transversal Skills
Data Analytics for International Business Decisions (15 credits)

Part Time Year 2

Compulsory modules.
Branding (15 credits)
Digital Marketing (30 credits)
Global Marketing and Emerging Issues (15 credits)
Research Methods (15 credits)

Optional modules
Dissertation (45 credits)
Consultancy Project (45 credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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