Strategic Marketing MA

Study an MA in Strategic Marketing to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.

Our Master's in Strategic Marketing is designed for graduates and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.

The course will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers. We also invite guest lecturers from influential organisations within the industry, such as EQUA, Visit Britain and Public Health England.

• You'll learn to be creative and solve marketing problems.
• Teaching is delivered by leading academics and industry experts.
• You’ll meet a variety of guest speakers from within the industry.
• Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2022)
• Our modules in Marketing are ranked 4th overall in London (The Complete University Guide League Tables 2022

• You should have a relevant undergraduate degree at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute

• IELTS 6.5 overall with minimum 5.5 in each skill

What sort of careers do graduates pursue?

Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Do you provide employability services?

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:

• CV, cover letter, and application tips
• Interviews support
• Careers fairs
• Mentoring.