MSc Marketing

This programme aims to equip individuals with a comprehensive understanding of marketing and business development, preparing them to become successful global leaders. With the growing use of mobile phones, strategic marketing for the digital world is crucial. The programme covers areas such as strategy management, global marketing, and digital communications, enhancing transferable skills for career readiness. Students will learn to design and implement research projects, improve entrepreneurial marketing and business practice, explore digital communications, and understand SMEs' approaches to marketing in a digital world. They will also develop marketing analytics skills and awareness of sustainability marketing. The programme is also available as an MSc Marketing with Advanced Practice, which includes an internship or project. The goal is to equip individuals with the necessary skills to succeed in the global business arena.

• A 2:2 (second class) honours degree or International equivalent, in any discipline
• In exceptional circumstances, if you do not meet the entry requirements above but have substantial experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our

 

Extended MSc Marketing

 

which integrates our Graduate Certificate program to allow entry for students with an equivalent to a standard degree (third class, pass or ordinary). Upon completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression onto the MSc Marketing.

For country-specific entry requirements, please visit the

 

entry requirements page.

If you’re not sure about your qualifications,

 

contact us

 

and one of our team will contact you to discuss your options.

• IELTS 6.0 with no band score less than 5.5, or equivalent
• HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub-skills
• Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
• WAEC – C6