Marketing and Public Relations BA (Hons)

This degree in Marketing and Public Relations (PR) aims to equip you with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by and containing content from the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become a member of this professional association for the duration of your course.

In recent years marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. 

Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

Why CU Coventry

We offer a style of education which is flexible and designed to fit around your life, allowing you to benefit from a modern, forward-thinking higher education institution, reinforced by the quality and reputation of Coventry University. We aim to provide career-focused courses, wherever possible, coupled with placement opportunities to help prepare you for the world of work. We are dedicated to making higher education accessible and enjoyable to everyone, so we keep our fees low and made it a policy to cover one module at a time, allowing you to become a specialist in each topic before moving onto the next.

• HNC 64 UCAS tariff points. Minimum 5 GCSEs graded 9-4 / A* - C including Maths and English. Physics or Maths based A level or equivalent. Minimum two A2 levels or BTEC equivalent qualification.
• HND 80 UCAS tariff points. Minimum 5 GCSEs graded 9-4 / A* - C including Maths and English. Physics or Maths based A level or equivalent. Minimum two A2 levels or BTEC equivalent qualification.
• Degree 104 UCAS tariff points. Minimum 5 GCSEs graded 9-4 / A* - C including Maths and English. Physics or Maths based A level or equivalent. Minimum two A2 levels or BTEC equivalent qualification.

• IELTS: 6.0 (HNC - year 1/HND - year 2) or 6.5 (Degree/Top Up - year 3).

career opportunities

 after completing Marketing and Public Relations BA

• Media Relations Specialist. Salary range
• Public Relations Manager.
• Marketing Community Liaison.
• Community Marketing Agent.
• Media Relations Associate.
• Community Outreach Manager.
• Public Information Specialist.
• Marketing and Outreach Coordinator.