UWE Bristol - MSc/Postgraduate Diploma/Postgraduate Certificate Marketing

UWE Bristol

MSc/Postgraduate Diploma/Postgraduate Certificate Marketing

This course develops the thinking skills required for a successful career in marketing, while also giving you plenty of opportunity to apply those skills to real marketing issues.

If you are looking to forge yourself a career in marketing, the MSc in Marketing at Bristol Business School will give you a solid qualification, and the skills and insights, to help lift you above other candidates in the job market, whatever your background or UG degree subject area.

This well-established and highly respected course will give you a thorough academic grounding in the subject, as well as developing your knowledge, experience and skills, to open the door to a wide range of rewarding marketing careers.

The latest marketing know-how

This is a fast-paced field, and the course is kept constantly updated and relevant to the latest developments in business practice. You will develop a comprehensive grounding in:

  • Planning, strategy development and implementation
  • Analysis of customers, markets and industry
  • Marketing communications
  • Research, investigations and data analysis.

The skills you need to succeed

The course is also designed to develop your problem-solving abilities and give you extensive opportunities for further personal development. We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

A real-world focus

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

This course is ideal if you are at the start of your marketing career.

Entry Requirements

  • an honours degree of 2:2 or above in any subject; or
  • an equivalent academic qualification; or
  • a relevant academic or professional qualification plus significant marketing or general business experience: please give full details in your application.
  • If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.

Career Prospects

Marketing is central to success in modern business the professional skills of the marketing expert are increasingly a passport through to the most senior positions in companies. This includes roles such as digital marketing manager, commercial director, marketing and development manger, head of business development and marketing, and senior direct marketing manager.

The MSc in Marketing at Bristol Business School will give you the broad-based skills and intellectual confidence needed to get started and get ahead in your career.

You will also have the opportunity to focus in on specific areas of marketing through the optional modules and your dissertation. Our graduates have gone on to work with employers such as Creative England, SCISYS and Telefónica UK.

Course Details

Contemporary Marketing Practice
Strategic Marketing Planning
Marketing Analytics
Principles of Marketing Communications
Research Methods for Marketing
Global marketing
Marketing Dissertation and Research Methods
Work-based Project and Research Methods.

Optional modules
Digital Marketing or Corporate Communications
Customer Relationship Management
Social Marketing Principles and Policy
Promotion and Society
Entrepreneurial Decision Making
Retail and Fashion Marketing: Design and Delivery
Digital Business Information Systems.
Dissertation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.