UWE Bristol

BA Hons Marketing with Foundation Year

Guest speakers from industry, opportunities for placements and internships, competitions, case studies and strong connections with local businesses present regular opportunities to access industry and gain real-world insight.

Why study marketing?

Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.

Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.

It's a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skillset that will always be in demand.

Why UWE Bristol?

BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning.

We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students.

Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs.

Develop your ability to communicate in a compelling way, understand consumers, and co-ordinate and manage projects from start to end in line with financial targets.

The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability.

Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.

Guest speakers from industry, placements and internships, competitions and case studies present regular opportunities to access industry and gain real-world insight.

Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career.

Where can it take me?

Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.

Go into roles within a marketing team for a brand or organization, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.

Use your skills in the world of big business, or for charities, social enterprise or government. There are roles to suit all personality types whether you love to network, or prefer a more 'behind the scenes' role such as digital marketing analytics.

Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.

Entry Requirements

  • Tariff points: 48
  • GCSE: For all applicants, Grade C/4 or above in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • English Language Requirement: International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component.
  • A-level subjects: No specific subjects required

Career Prospects

This broad degree gives you diverse career pathways to choose from. These include client side and agency side positions, such as marketing executive, account executive and trainee management roles.

Bristol has a vibrant and growing marketing sector and employers highly value our course and students. Our graduates have secured brand management, advertising and marketing roles with multinationals such as the Rugby Football Union, Intel and GlaxoSmithKline.

Many students take up graduate management schemes in the public and private sector, or set up their own business. Others go on to further study and teaching or research careers

Course Details

If you study on the four year (sandwich) course, you'll spend a year away from the University on a work placement after Year two.

You'll complete a placement learning module.

Year 0 Foundation Year

Becoming a Professional
Introduction to Organisations, Enterprise and Management
Economics and Accounting for the Real World
Introduction to Law in a Social, Business and Global Context.

Year 1

Introduction to Management
Economics for Events and Marketing
Understanding Business and Financial Information (Marketing, Events and Tourism)
Understanding the Principles of Marketing for Marketing and Events
Business Decision Making for Marketing and Events
Enterprise and Entrepreneurship
Marketing in Society
Understanding Organisations and People (Marketing, Events and Tourism).

Year 2

Consumer Behaviour
Research Methods for Events and Marketing
Applied Marketing Practice
Introductory Research Project (Marketing and Events)
Service Operations
Integrated Marketing Communications.
Practical Digital Skills or Management Skills (Marketing and Events)
Introduction to Digital Strategy or Financial Aspects for Marketing, Events and Tourism.

Final Year

Specialised Marketing Practice
Contemporary Issues in Marketing
Brand Management
Work Integrated Learning or Cross Cultural Learning and Development or Placement Learning or Learning and Development on Study Year Abroad.

Major project from:
Applied Business Project
Critical Business Enquiry Project (Marketing Field)
Enterprise Project
Business Project (Level 3 Direct Entrants only).

Two optional modules from
Digital Marketing Communication
Public Relations
Retail Marketing Management
Strategic Management (Marketing, Events and Tourism)
Global Marketing Management
Events and Festivals Management
Marketing Services
Big Data for Marketing
Digital Marketing Strategy.

Placement Year

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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Contact our admission counseller and get a free consultation.