UWE Bristol

BA Hons Marketing Top Up

Top up your existing qualifications to an honours degree. This top-up degree is equivalent to the final year of undergraduate study, and is aimed at students who have previously completed a relevant qualification, such as a Higher National Diploma or equivalent.

Why study marketing?

Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.

Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.

It's a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skillset that will always be in demand.

Why UWE Bristol?

Our BA(Hons) Marketing top-up course is written and delivered by industry experts and delivers a balance of academic rigour and practical learning. On successful completion, you will be awarded a full BA(Hons) degree.

This one-year course covers specialist marketing modules in the key areas of branding, global marketing, and digital marketing.

You'll learn how to create a brand, undertake market research and respond to briefs. Developing your ability to communicate in a compelling way, and understand consumers, you'll also co-ordinate and manage projects from start to end in line with financial targets.

The flexibility of the course allows you to hone your interests and skills, and our connections with practitioners across the industry keeps the teaching relevant and useful.

Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.

Guest speakers from industry, case studies, internships and competitions present regular opportunities to gain real-world insight.

Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career.

Where can it take me?

Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.

Go into roles within a marketing team for a brand or organisation, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.

Use your skills in the world of big business, or for charities, social enterprise or government. There are roles to suit all personality types whether you love to network, or prefer a more 'behind the scenes' role such as digital marketing analytics.

Our students have secured graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well as a range of SMEs.

Entry Requirements

  • GCSE: Grade C/4 in English Literature or Language and Mathematics, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as alternatives to GCSEs.
  • English Language Requirement:

    International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component 

You should hold an HND or Foundation Degree (or equivalent), or have successfully completed a course which is equivalent to the first two years of a UK honours degree

Career Prospects

This broad degree gives you diverse career pathways to choose from. These include client side and agency side positions, such as marketing executive, account executive and trainee management roles.

Bristol has a vibrant and growing marketing sector and employers highly value our course and students. Our graduates have secured brand management, advertising and marketing roles with multinationals such as the Rugby Football Union, Intel and GlaxoSmithKline.

Many students take up graduate management schemes in the public and private sector, or set up their own business. Others go on to further study and teaching or research careers.

Course Details

Academic and Professional Development
Brand Management
Contemporary Issues in Marketing
Digital Marketing Strategy.
Enterprise Project or Business Project and Business Project in Theory

Two optional modules
Events and Festivals Management
International Marketing Communications
Public Relations
Retail Marketing and Management.

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.