UWE Bristol - BA Hons Business and Events Management

UWE Bristol

BA Hons Business and Events Management

Get involved in projects and activities with our partners Macmillan Cancer Care, Glastonbury Festival and our Exhibition and Conference Centre.

Why study business and events management?

The event industry has seen significant growth and is now worth £42.3 billion in the UK alone. It offers diverse and exciting career opportunities around the world.

Events play an important role in economic development and social well-being, and can help achieve other business objectives like community cohesion.

Why UWE Bristol?

BA(Hons) Business and Events Management brings together UWE Bristol's recognised expertise in event studies and business management. It's ideal whether you want to specialise in the business of events, or events in business.

Study the main disciplines and operational areas of business alongside specialist modules on event management functions, processes and values. Plan events from inception through to closure and evaluation. Explore areas of the industry including concerts and festivals, conferences and meetings, sporting events, weddings and celebrations.

Bristol is a natural place to study events, with a thriving visitor economy and many businesses involved in event and festival management. Engaging with the local area is an integral part of the learning, teaching and assessment programme.

Event organisations, suppliers and venues provide guest talks, placements, voluntary work and internships. An optional placement year allows you to build contacts and experience, and you'll get a taste of running your own event in a collaborative project in your final year.

Where can it take me?

Career options are diverse and include event project manager, contracts manager, event marketing manager and event experience officer. Some graduates use their business and management skills to start their own events businesses.

The solid grounding in business and management ensures you have a broad range of career paths to choose from, and a skillset relevant to many other careers.

Entry Requirements

  • Tariff points: 112
  • GCSE: Grade C/4 in English Literature or Language and Mathematics, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as alternatives to GCSEs.
  • English Language Requirement:

    International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component

  • A-level subjects: No specific subjects required.

Career Prospects

You'll graduate with an understanding of businesses and organisations in the event industry, their management and the dynamic environment they operate in. And you'll have all the attributes and skills you need for graduate careers in events.

Your foundation in business and management and specialism in events means a variety of career options spanning the private, public and voluntary sectors will be available to you.

Course Details

If you study on the five year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.

Depending on which you choose, you'll either complete a placement learning or learning and development module.

Year 1

Introduction to Management
Economics for Events and Marketing
Understanding Business and Financial Information (Marketing, Events and Tourism)
Understanding the Principles of Marketing (Marketing, Events and Tourism)
Business Decision Making for Marketing and Events
Enterprise and Entrepreneurship
Events in Society
Understanding Organisations and People (Marketing, Events and Tourism).

Year 2

Managing People
Research Methods for Events and Marketing
Planning and Managing Events
Introductory Research Project (Marketing and Events)
The Business of Events
Practical Digital Skills or Management Skills (Marketing and Events)
Introduction to Project Management or Financial Aspects for Marketing, Events and Tourism.

One optional module
Good Business, Bad Business and Sustainability
Integrated Marketing Communications
Entrepreneurship and Small Business.

Placement year

Final Year

Specialised Events Practice
Contemporary Issues in Events
Strategic Management (Marketing, Events and Tourism)
Staging and Evaluating Events
Critical Business Enquiry Project or Enterprise Project or Applied Business Project or Business Project

One module from-
Work-Integrated Learning Project
Cross Cultural Learning and Development
Placement Learning
Learing and Development on Study Year Abroad.

One optional module from:
Marketing Services
Organisational Leadership
Project Management
Entrepreneurship: Ideas and Issues
Corporate Events
Managing Tourism Experiences
Digital Marketing Strategy.

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.