- MSc Digital Marketing Management

University of Wolverhampton

MSc Digital Marketing Management

My course has provided me with the practical knowledge and theoretical understanding to work in my desired industry of marketing. Formulating the basis of soft skills such as communicating, teamworking and presenting are all key strengths required within my industry. Practical experience working with real-life businesses has been key to settle into the industry so quickly.

Why choose

 

this course?

The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.

What's unique

 

about this course?

  • You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs

  • This course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques

 

What happens

 

on the course?

The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem-solving and organising; managing group-based projects; team working and leadership.

Entry Requirements

  • A Undergraduate Honours Degree (2:2 or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
  • A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;
  • Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.
  • Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above.  In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award.
  • International Applicants
  • Your qualifications need to be deemed equivalent to the above entry requirements.

Career Prospects


Course Details

Modules

Digital and Entrepreneurial Marketing
Digital Marketing Communications
Search Engine and Social Media Marketing
Strategic Marketing Management
The Masters Research Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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