Get into the booming travel and tourism industry through our unique degree partnership with one of Britain’s most popular attractions. For our BA (Hons) in Visitor Attraction and Resort Management, you’ll gain an amazing insight into how Alton Towers Resort operates as a business.
Britain’s travel and tourism industry is worth more than £100 billion and covers everything from hospitality and the accommodation sector to cruises and even space travel. It includes specialist areas such as marketing, HR and understanding consumer behaviour. Our degree course provides an opportunity to enter the travel and tourism industry through our unique degree partnership with one of Britain’s most popular attractions. For our BA (Hons) in Visitor Attraction and Resort Management, you’ll gain an amazing insight into the visitor economy through studying the business environment at year one. Operations at year two and management fundamental at year 3.You will spend a total of 250 paid work placement hours in your first and second year, either at the Staffordshire-based theme park or at another tourism venue of your choice. This will put your studies into a real-life context – and you’ll even graduate on a rollercoaster! Due to the nature of the partnership, as part of the application process you will be interviewed for this programme.
There will also be guest speakers from industry, study visits and innovative assessments such as blogs, newspaper articles, business plans and mystery shopper-style evaluations.The degree – the first of its kind in the UK – will prepare you for a wide range of exciting careers linked to the visitor economy.
On successful completion of study, we will issue the following award: BA (Hons) Visitor Attraction and Resort Management
