Digital and Social Media Marketing BA (Hons)

Digital marketing channels have completely transformed business operations. Our BA (Hons) Digital and Social Media Marketing course will provide you with the skills and experience that employers look for in modern marketing professionals, and you will graduate with knowledge of digital marketing analytics and strategy, search engine optimisation, social media marketing, and digital content creation. Because this course is approved by the Chartered Institute of Marketing (CIM), you will be able to earn a Certificate in Professional Digital Marketing. You will be exempt from completing some CIM assessments as a result of your learning on your Degree course, and you will only need to complete one CIM assessment before receiving your Certificate.

112-120 UCAS Tariff points

• GCE A Levels - grades BBC or equivalent
• Pearson BTEC National Extended Diploma - grade DMM
• Access to HE Diploma - Pass Access with a minimum of 80 UCAS tariff points. Applicants to Staffs who are taking the Access to HE Diploma receive a reduced tariff point offer as part of our access and participation plan activity
• UAL Level 3 Extended Diploma - grade of Merit overall
• OCR Cambridge Technical Extended Diploma - grade DMM
• T Levels - Eligible T Level applications will be asked to achieve a minimum overall grade of P (A*-C) or Higher Pass as a condition of offer

Staffordshire University offers a comprehensive 20 credit course that includes lectures, tutorials, industry visits, and independent study. The course covers contemporary management and finance, using resources such as books, journals, digital databases, and social media to immerse students in each discipline. The course is informed by research and changes periodically to reflect developments in the discipline. Students are challenged to imagine the business landscape of the future. The course is divided into several modules, each worth a specified number of credits. If a module cannot be run, the university will advise students and provide guidance on selecting an alternative module. The course aims to prepare students for future careers and prepare them for the future business landscape.