University of Hertfordshire - MSc Marketing

University of Hertfordshire

MSc Marketing


This course is designed to position motivated undergraduates and ambitious future business leaders for a successful marketing career.  Whether you want to develop a career in the commercial or voluntary sectors or have ambitions to work in a large organisation or family business our MSc Marketing programme is designed to equip you with the essential skills and knowledge to move you into your chosen specialism. 

Our dynamic and research active faculty will support you throughout your learning journey to ensure that you graduate with confidence and expertise, ready to face complex and dynamic work environments.  And our team of academics, visiting practitioners, career support professionals and alumni will also ensure that you are well connected for the best start on your professional journey. 


Entry Requirements

An honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.

All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5 (with no less than 5.5 in any band)

Career Prospects

This course is designed for those wishing to build a career in marketing across a wide range of specialisms, and in any industry sector. 

Whether you are planning to move into a marketing agency role, or work for an in-house marketing team, or whether marketing is just becoming an increasingly significant part of your role, this Master's will give you the expertise to help you excel in your career.

Course Details

The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures.

You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

Assessment is through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.

The professional marketer
Modern marketing communications
Understanding consumers and markets
Strategic brand planning and development
Marketing insight, analysis and decision making
Innovative marketing solutions
Dissertation (marketing)
Dissertation preparation

Attachments

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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