University of Hertfordshire

BA (Hons) Mass Communications

You’ll learn how to create and publish content on a broad range of formats including print multimedia and within online platforms. You’ll gain a theoretical and critically reflective understanding of media whilst gaining practical skills as an author and designer of published material. Most of our courses are assessed by coursework.  

The delivery of teaching varies according to the characteristics of each module. Many are taught via weekly lectures and weekly seminars. Workshops are used for modules where the degree of practical skills taught is enhanced by the supervision of experts in their field. Assessments range from writing a film review to creating digital stories or traditional essays. 

In your first year, you’ll learn about how media is both global and local and the industries associated with it, you’ll have the option to try your hand at podcasting and video, to write like a journalist, become a film critic or learn about what it takes to be a writer or study linguistics. You will choose four out of six subjects from Journalism, Film, English Language, Media Studies, Digital Media and Creative Writing. 

In your second year, you’ll build on the first learning about media research and the publishing industry, writing and broadcasting journalism, learning how to design a magazine or create a video documentary and making your own film as well as studying US Cinema. In Creative Writing and English Language and Linguistics you will build on previous work by writing for the stage, for instance, or learning about Communication.  

Work placement/study abroad option: Between your second and final year, you’ll have the option to study abroad or do a work placement for up to a year. Not only will this give you an amazing experience to talk about but will also give your CV a boost. If you’d rather go straight to your final year, that’s absolutely fine too. You’ll decide in your second year with us, so there is still plenty of time to think about this. 

In your final year, you'll have a great range of options as you can take all four subjects or reduce to three. In media, you’ll have the opportunity to create a project for a media client or design web pages like a professional, create a PR campaign or learn about what our interaction with celebrities says about globalised culture. In journalism you can report on international stories or take journalism related work experience or build a portfolio of pieces. In film, you can study television drama, reflect on diversity and sexuality in US film, or study European crime films. For Creative Writing, the short story and thinking about the nature of reality beckon and in English Language and Linguistics a chance to build on the skills of understanding the meaning of language and how it is used in different cultures and contexts. 

To see all your modules, see the ‘What will I study?’ section below.  

'Media Matters' Guest Lecture series 

Each year the School of Humanities hosts the Media Matters Guest Lecture Series featuring a range of industry professionals, giving talks on their experience in the industry. These lectures are recorded by our final year students and available on our Media Hub. Some of our previous speakers have included: 

  • University of Hertfordshire Mass Communications Graduate, Tobi Akingbade, now Acting Showbiz Editor of Metro, 
  • University of Hertfordshire, Journalism, Media and Sport graduate Steven Bourner, now Chief Media Officer and Strategic Comms Lead for the Department of Education, 
  • Theresa Malone, Visuals and Social Media Editor of The Guardian, 
  • Steve Swann, Producer and investigative Journalist, BBC 
  • Andrea Thompson, Editor in Chief of Marie Claire.

Applying for this course is easy. Simply add us to your UCAS account by using the institution and course code mentioned in ‘Key information’. There is no interview for this course. We’re just interested to hear why you want to study this subject at degree level. 

Entry Requirements

UCAS pointsA LevelBTECIB requirement
112-120BBC-BBBDMM-DDM112-120 points

GCSE: Grade 4/C in English Language and 4/D Mathematics

Access Course Tariff: An overall merit profile in 45 credits at Level 3.

All students from non-majority English-speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.5 with a minimum of 5.5 in each band.

Career Prospects

Our graduates have an excellent record of gaining employment in media, publishing, teaching and information management where their skills in analysis, communication and evaluation are highly valued. Many of our graduates go on to higher levels of study engaging in research in their chosen fields. Whatever your future career plans, what is important to your potential employers is the range of intellectual, transferable, personal skills and experience you have gained and can demonstrate. We ensure our programmes are relevant to the world of work through active links with regional employers across a range of industries and professions.

Course Details

Degree programmes are structured into levels, 4, 5 and 6.  These correspond to your first, second and third/final year of study.  Below you can see what modules you’ll be studying in each.  

Year 1

Introduction to media communications
Global media and society

Optional modules
Becoming a writer
Introduction to journalism
Journalism, law and ethics
Introduction to film criticism
Genre fiction: building worlds
Language in the media
Introduction to english linguistics 1
Genre, style and stars
Sound and image storytelling
Visual communication

Year 2

Research methods in media communications
The publishing industry

Optional modules
Language in society
Forensic linguistics
Language and imagination: the art of the poem
Video feature
Journalism skills: features
Film production
New media branding
Us cinema: from studio era to digital age
Poetry, prose and publishing
Journalism skills news
Mobile media design
Magazine design
Real stories well told

Year 3

Meaning and context
Tell it slant: writing and reality
Advertising
Corporate communications
Online journalism
Journalism skills portfolio
Television drama
Euro-crime on page and screen
Global englishes
Representation and identity in contemporary media
Creative writing project poetry
Creative writing project prose
Creative writing project script
Short story workshop
International politics and reporting global news
Communication and cultures
Professional media practice project
Professional practice publishing project
Gender, sexuality and diversity in american film
Music, celebrity and media
Creating a pr campaign
Web design for media professionals

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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