University of Hertfordshire - BA (Hons) Marketing

University of Hertfordshire

BA (Hons) Marketing

This course uses a mix of teaching methods, including software and practical workshops, lectures, tutorials, individual coursework and groupwork. You’ll learn through experiential learning and through live business projects and field trips. Knowledge is enhanced through engagement with the wider Hertfordshire Business School (HBS) research community. Study includes blended learning materials, such as online modules and recorded lectures to enable flexibility for students’ learning needs. 

You’ll be assessed through a wide variety of assessment types designed with employability and academic skills in mind. There will be a wide mix of assessments including the production of digital artefacts, projects, portfolios, pitches and opinion pieces, as well as the more traditional essays, reports and exams.  

Your first year focuses on the basics including understanding the Principles of Marketing, the Business Environment, an Introduction to Marketing Communications and Understanding Data. Digital marketing modules include Content Creation and an overview of the Digital Landscape. Study will be underpinned with Essential Skills in Marketing and you’ll start to plan your career through Preparing for Professional Success. 

The first year is the same as BA (Hons) Advertising and Digital Marketing, offering you the opportunity to swap between these two degrees at the end of the first year. 

In the second year you’ll deepen your critical and analytical skills through studying Marketing, Insight, Analysis and Planning and Consumer Behaviour. You’ll delve deeper into the digital world through Digital Marketing in Practice as well as the increasingly important Social Media and Social Influence. You’ll be introduced to entrepreneurship through Innovation and Business Model Design. Employability skills will be further enhanced through proactively Working in Industry and learning about Managing Marketing Professionals. The study of Marketing Research is especially useful if you wish to undertake a Dissertation in the final year. 

Work placement/study abroad option: Between your second and final year, you’ll have the option to study abroad or do a work placement for up to a year. Not only will this give you an amazing experience to talk about but will also give your CV a boost. The University actively encourages and supports students through the Careers and Placements Office and the Hertfordshire Business School Employability team.  Students who gain experience through an Internship, may also have the opportunity to have this recognised in their degree title. If you’d rather go straight to your final year, that’s absolutely fine too.  

In the final year you’ll personalise your experience by choosing either a 30 credit Dissertation or Industry Project, honing-in on what interests you most. As an alternative to Dissertation or Industry Project you can study two single semester modules: Digital Economy and Integrated Marketing Communications. At this level you will develop your strategic thinking through Strategic Product Management, Branding and Communications Strategy, and Global Marketing. You’ll continue to explore data through Data Driven Marketing Decisions and entrepreneurship through Digital Venture Creation. Whether you want to work in industry, not-for-profit organisations or set up your own business, you will benefit from the latest contemporary thinking in The Future of Marketing. 

Entry Requirements

UCAS pointsA LevelBTECIB

GCSE: Grade 4/C in English Language and Mathematics

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.

Career Prospects

This programme prepares you for careers in marketing management, product or brand management or to be inspired to set up your own venture. Students may also consider entering specialisms such as social media marketing, marketing data analysis, market research or marketing insights.  

Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing graduates are in work or full time study after 6 months.

Our graduates are well prepared for a wide range of marketing-related jobs in general marketing, communications, branding, sales, market research, business development and new product development.

Course Details

Degree programmes are structured into levels, 4, 5 and 6.  These correspond to your first, second and third/final year of study.  Below you can see what modules you’ll be studying in each.  Please see below for module details. 

You will usually be studying 4 modules in each semester. Contact time varies between modules, and will typically be a mix of lectures, tutorials and workshops. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

Year 1

Introduction to marketing communications
Marketing data analysis
Professional development for marketers
Principles of marketing (cim)
Foundations of economics for marketers

Optional modules
Creativity, technology and innovation
Digital marketing essentials

Year 2

Managing people
Enhancing employability in marketing
Strategic marketing planning
Product innovation (international)
Consumer behaviour

Optional modules
Marketing for the creative and cultural industries
Services marketing
Understanding customers
Business analysis tools
French route a - 5a
French route a - 5b
Spanish route a - 5b
French route b - 5a
French route b - 5b
Spanish route b - 5a
Spanish route b - 5b
German route a - 5b
German route a - 5a
German route b - 5a
German route b - 5b
German route c - 5a
German route c - 5b
Mandarin route a - 5a
Mandarin route a - 5b
French route c - 5a
French route c - 5b
Spanish route c - 5b
Spanish route a - 5a
Spanish route c - 5a
Japanese route a - 5b
Japanese route a - 5a

Year 3

Business to business marketing
Global marketing ethics and culture
Strategic brand management
Market and social research
Contemporary issues in marketing

Optional modules
Industrial placement sem b only
Industrial placement year
Placement study abroad (south east asia)
Placement study abroad (north america)
Placement study abroad (australia)
Placement study abroad a (europe)
Placement study abroad b (europe)
Placement study abroad (europe)
Industrial placement (semester a)
Dissertation - marketing
Managing media and communications
Research methods
Advanced integrated marketing internship
Hbs placement
German mini project
Spanish mini project
German project
French route a - 6a
French route a - 6b
Spanish route a - 6a
Spanish route a - 6b
French route b - 6b
French route b - 6a
Spanish route b - 6b
German route a - 6a
German route a - 6b
German route b - 6a
German route b - 6b
Mandarin route a - 6a
Mandarin route a - 6b
French route c - 6a
French route c - 6b
Spanish route c - 6a
Spanish route c - 6b
Spanish route b - 6a
Italian route b - 6a
Japanese route a - 6a
Japanese route a - 6b
German route c - 6a
German route c - 6b

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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