University of Hertfordshire - BA (Hons) Event Management and Marketing

University of Hertfordshire

BA (Hons) Event Management and Marketing

Indicative course structure

Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.

Entry Requirements

UCAS points A Level BTEC

GCSE: Grade 4/C in English Language and Mathematics

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band

Career Prospects

Graduates have found employment in fields such as events planning, hospitality management, marketing and within large travel companies, hospitality and airlines. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £24,000 after 40 months. 100% of BA (Hons) Event Management and Marketing graduates are in work or full time study after 6 months.

Our graduates go on to a whole range of exciting careers, including events planning, hospitality management and marketing communications. They often work for event management organisations, large travel companies, hospitality businesses and airlines. 100% of our graduates have gone on to work or further study within six months of finishing this course.

Course Details

You will be studying 4 modules in each semester and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2x1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 

International Focus

All students have the option to study abroad in more than 30 countries across 6 continents. 

Study abroad opportunities are available worldwide and in Europe under the Erasmus+ Programme. Find out more about what Study Abroad can do for you.

Year 1

Introduction to marketing communications
Creativity, technology and innovation
Economics for business
Principles of marketing (cim)
Data analysis for tourism & event management
The global event industry
Study & research skills for the event industry
Media design for event management

Year 2

Managing people
Strategic marketing planning
Product innovation (international)
Career planning in the event industry
Impacts of events & festivals
Event planning & community engagement
Risk management & security for events

Year 3

Forecasting methods for managers
Strategic brand management
Market and social research
Sporting events & sports tourism
Business tourism & events
Policy, politics & events
Contemporary research themes in event studies
Hbs placement
Optional modules

Industrial placement sem b only
Industrial placement year
Placement study abroad (south east asia)
Placement study abroad (north america)
Placement study abroad (australia)
Placement study abroad a (europe)
Placement study abroad b (europe)
Placement study abroad (europe)
Industrial placement (semester a)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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