University of Hertfordshire - BA (Hons) Event Management

University of Hertfordshire

BA (Hons) Event Management

Indicative course structure

Event management is a fascinating career that can see you working on inspiring projects all over the world. It offers a balance of theoretical and practical learning that explores the latest trends and practices in the events management, tourism and hospitality business. Our course draws on the latest theories and global case studies to explore why some events succeed and others fail. You’ll learn about event marketing, risk and security and hospitality operations. You’ll also have the chance to study abroad in one of our partner universities worldwide and to take an optional six-month internship at Walt Disney World, Florida, and study at the University of California Riverside.

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study.

Entry Requirements

UCAS pointsA LevelBTEC


: Grade 4/C in English Language and Mathematics

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.

Career Prospects

We’re extremely proud to say that 90% of graduates from Hertfordshire’s BA Event Management degree are employed or in further study just six months after completing the course.

Our graduates go on to careers including events planning, hospitality management and marketing, often working for large travel companies, hospitality businesses and airlines. Thanks to their strong employability, enterprise and interpersonal skills, they have an average salary of £19,000 six months after graduating.

Our graduates go on to work in the fast-growing event management industry in a variety of sectors from major sporting events to business conferences. You’ll be equipped for positions in the management and organisation of events in the public, corporate and charity sectors in companies such as First Protocol, Walt Disney Company, Goldman Sachs, Hilton Hotel Group, Luis Vuitton and Cancer Research UK. 100% of our graduates have gone on to work or further study within six months of finishing this course.

Course Details

You will be studying four 15 credit modules in each semester (this may vary between double modules) and your contact time varies between modules, but usually you will have two sessions per week for each module, a one-hour lecture following by a one-hour seminar/tutorial. Typically, a new topic or theory will be introduced in each lecture and will be followed up with class discussion and feedback in the subsequent seminar. In addition, as part of your study time, you will be collaborating with your peers on tasks and group assignments. Module leaders also offer weekly drop in and feedback sessions, usually 2 x 1 hours per module as well as revision sessions.

The University’s ‘online learning environment’ means you can access all your course resources, literature and timetables from anywhere in the world.

Usually, assessment is split between coursework and examinations. The style of coursework can vary from presentations to business reports, essays depending on the taught topics. 

Year 1

Hospitality operations management
Principles of tourism & event marketing
Data analysis for tourism & event management
The global event industry
Study & research skills for the event industry
Media design for event management

Year 2

Enterprise & technology for tourism & events
Career planning in the event industry
Impacts of events & festivals
Event planning & community engagement
Risk management & security for events

Optional modules
Management accounting for the tourism & event industry
International field trip
Event marketing, sponsorship & pr
French route a - 5a
French route a - 5b
Spanish route a - 5b
French route b - 5a
French route b - 5b
Spanish route b - 5a
Spanish route b - 5b
German route a - 5b
German route a - 5a
German route b - 5a
German route b - 5b
German route c - 5a
German route c - 5b
Mandarin route a - 5a
Mandarin route a - 5b
French route c - 5a
French route c - 5b
Spanish route c - 5b
Spanish route a - 5a
Spanish route c - 5a
Japanese route a - 5b
Japanese route a - 5a
Law for the tourism and event industry

Year 3

Strategic business management for the tourism & event industry
Business tourism & events
Policy, politics & events
Contemporary research themes in event studies
Hbs placement

Optional modules
Industrial placement sem b only
Industrial placement year
Placement study abroad (south east asia)
Placement study abroad (north america)
Placement study abroad (australia)
Placement study abroad a (europe)
Placement study abroad b (europe)
Placement study abroad (europe)
Industrial placement (semester a)
Research methods
Dissertation - event management
Sporting events & sports tourism
Destination & visitor attraction management
Live event project
French route a - 6a
French route a - 6b
Spanish route a - 6a
Spanish route a - 6b
French route b - 6b
French route b - 6a
Spanish route b - 6b
German route a - 6a
German route a - 6b
German route b - 6a
German route b - 6b
Mandarin route a - 6a
Mandarin route a - 6b
French route c - 6a
French route c - 6b
Spanish route c - 6a
Spanish route c - 6b
Spanish route b - 6a
Japanese route a - 6a
Japanese route a - 6b
German route c - 6a
German route c - 6b

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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