Why choose this course?
- The Business Studies course at Herts gives you the opportunity to study across a range of business disciplines so that you can pursue a wide variety of careers in business management.
- Develop a strong theoretical and practical understanding of business which will give you an excellent start in your business management career.
- Broaden your understanding of business; including essential areas of leadership, information systems, marketing, and data analytics as well as your professional skills within the workplace.
- Experience learning across the different essential areas of business. In the latest National Student Survey (NSS) 81% of Business students at Hertfordshire Business School said that the course had provided them with opportunities to bring together ideas and information from different topics.
- You will be exposed to all the relevant areas of business, which our extensive network of organisations and employers tell us they want from graduates.
- Access to first-class teaching and resources. 82% of Business student in the 2021 National Student Survey (NSS) said the resources (books, online services and learning spaces) supported their learning well.
- Become a part of a vibrant, international and collegiate community which is comprised of both student and tutors.
- We value what you have to say. Student voice is very important to us. In the 2021 NSS, 84% of our Business students said that they felt they had the right opportunities to feedback on their course. We are also passionate about students developing their professional networks and 80% of students said they had the right opportunities to work with other students as part of their course.
What's the course about?
Indicative course structure
This course will give you a solid knowledge of business and business management. You will apply the latest business theories and paradigms to practical case studies and scenarios, allowing you to build your portfolio of professional skills. You will also benefit from modules covering core business areas such as data analytics, international strategic leadership, innovation and global business. The course will also have modules specifically focused on employability and developing and enhancing the skills necessary to thrive in your future career.
You will have the opportunity to study abroad or spend a year in industry, giving you valuable experience and the opportunity to enhance your career prospects.
You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study.
In the first year, all students study introductory modules on business and markets, becoming a Business Professional, Understanding Marketing and then either The Global Business Environment or a chosen language (if the student has chosen to study a language). The Business and Markets module enables students to understand the economic context of modern business by introducing and developing an appreciation of the value of economic approaches, principally through examining the role and functioning of the market. The Business Professional is an introductory module that develops both academic and study skills to support students making the change to degree-level study and becoming a Business Professional in the future. The Understanding Marketing module introduces marketing today as an exciting and rapidly changing field of study. It is about understanding customers and relating to them, providing products and services that are relevant at the right price, at the right time and in the right place. These introductory modules ensure our students have a general understanding of the broad essential areas of business, to both progress in their studies and begin building their professional careers.
In the second year, all students progress to Business Analytics, Managing People and Project Management in Business. These three core modules ensure a detailed understanding of the growing world of analytics, the theories and practicalities of managing people in the workplace as well as a grounding in project management in business. At this stage, students can choose to focus their studies on one of two specialist pathways or keep a generalist degree. The Leadership and Management pathway includes modules focusing on Leading Innovation and Change, and Leading Across Sectors, to start equipping students with essential leadership and management knowledge and skills that will benefit them in their future careers. For those students wishing to specialise in an Information Systems pathway, modules focus on User Centric Design and Mobile Business Technologies. Students staying on the generalist pathway can also opt to study these modules as well as have access to a wide range of other optional modules, including Organisational Psychology and Performance Management and Reward. This broad choice of modules allows students to build on their introductory knowledge and continue creating their professional profiles.
In the final year, all Business students study Leadership Theory in Practice, Professional Development in the Workplace and Creative Problem Solving for Managers. The core module of Leadership Theory in Practice allows students to develop an understanding of the theory of leadership and how this translates into real-life organisational examples of leadership practice. There will also be an opportunity to examine the student’s own leadership style and how this might be developed and honed, as they move into their career. Professional Development in the Workplace is designed to enable students to reflect on work-relevant learning from their Business programme, alongside work-based learning from paid or voluntary work experience and build their experience into an employment portfolio ready for the workplace. Creative Problem Solving for Managers is the third core module in the final year and this module is very practically orientated and hands-on. It is aimed at anyone intending to become an effective manager, consultant, analyst or other professional. This module encourages students to make sense of, and understand, the difficult real-world situations they will face. Those students on the Leadership and Management pathway also study International Strategic Management and Leadership and Sustainable Development. Students on the Information Systems pathway study Databases for Management Decision Making and Advanced Project and Risk Management. For those students on a generalist pathway, they also have the choice of the specialist optional modules as well as modules including Integrated Marketing Communications, International Human Resource Management and International Marketing Communications.
Work placement: As part of the Business degree, students can take a placement year working at an organisation found by the University or their own choice (subject to University checks). This is an excellent opportunity for students to develop work experience as well as create their professional network. Previous placement organisations include IBM, Nomura, Enterprise Rent A Car, GE Healthcare, Xerox, Vauxhall, Disney, FDM Group and Borro.