University of Gloucestershire

MSc Marketing

Our MSc in Marketing provides you with an in-depth knowledge of marketing from both an academic and practical perspective. The programme helps you develop the necessary problem-solving and decision-making skills to address contemporary marketing challenges successfully.

The MSc supports you in progressing your career, whether that is working in the marketing industry or applying marketing principles to your own business.

You’ll engage with businesses of all types and sizes and learn more about marketing in the commercial world. You’ll also explore a diverse the range of marketing practices, respond to commercial design briefs and engage directly with businesses. This allows you to investigate marketing communication, marketing research, international strategic marketing, digital-marketing and brand management issues as well as learning to understand customers and their needs

Entry Requirements

typical Offers

  • You should hold at least a  2.2 Bachelors degree with honours.

Professional or postgraduate qualification

  • We will consider a comparable professional or postgraduate qualification

Relevant work experience

  • Relevant work experience will also be taken into consideration

IELTS 6.0

  • EU and international students need IELTS 6.0 overall (no less than 5.5 in writing and in any other band) or equivalent.

Career Prospects

Graduates from this course can go on to work in:

  • market research

  • marketing management

  • marketing communications

  • brand management

  • customer relationship management.

Course Details

Assessments involve you developing academic arguments as well as marketing writing, advertising design and marketing campaign development skills.

The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

Assessments involve you developing academic arguments as well as marketing writing, advertising design and marketing campaign development skills.

The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

Level 7 (Postgraduate)

Understanding Markets and Customers (BM7101)
Business Finance and Decision Making (BM7203)
Marketing Intelligence and Big Data (BM7216)
Design Thinking for Innovation and Dynamic Business Success (BM7218)
Marketing Communication (BM7401)
International Strategic Marketing (BM7403)
Dissertation (BM7406)
Digital Promotion (BM7408)
Brand Management (BM7409)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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