University of Chester - Marketing Management MSc

University of Chester

Marketing Management MSc

The effective marketing of an organization’s products and services is critical to its success. Our Marketing Management course aims to help you develop your skills, knowledge, and competencies in international marketing management and planning digital marketing communications, enabling you to effectively contribute to the business's success.

Why study this course with us?

Our course will help you to achieve your management aspirations by being relevant to modern business. The combination of academic study with workplace application provides many opportunities to better understand how to manage and make management decisions that impact on the organization’s success.

Our tutors encourage class discussions, helping you to learn to build, express, and defend your informed thoughts. Our modules have been carefully designed to provide you with relevant skills, knowledge, and understanding that will enable you to perform successfully, and this course has the potential to offer you a springboard to a new career.

In association with the course, there are opportunities for you to apply for an internship.

Entry Requirements

  • Honours Degree in Accounting, Business and Finance related degree with a 2:2 or above.  

  • IELTS

     

     

    6.5 (Min 5.5 in each sub-skill)

  • PTE 

    65 overall (Min. 59 in each sub-skill)

Career Prospects

The University of Chester's Careers and Employability service offers students skills, knowledge, and confidence to pursue careers in marketing across various industries, including retailing, manufacturing, pharmaceuticals, and construction. The service is award-winning and provides various employability-enhancing experiences through the curriculum, employer contact, tailored group sessions, individual information, advice, and guidance. The service aims to be inclusive, impartial, welcoming, informed, and tailored to individual goals, enabling students to develop as individuals and contribute to the business and community. It provides access to part-time jobs, extra-curricular workshops, and practical one-to-one help with career planning, CVs, applications, and mock interviews. Group sessions on career planning are also provided within each course, and students and graduates can use the services free of charge for up to two years after graduation.

Career opportunities after completing Marketing Management MSc

  • Account Executive.
  • Advertising/Promotion Manager.
  • Brand Manager.
  • Copywriter.
  • Marketing Manager.
  • Market Research Analyst.
  • Media Planner.
  • Production Manager

Course Details

Our modules provide insights into industry thinking, marketing products and services in both a domestic and international environment. Modules focus on concepts such as digital marketing planning, international marketing, marketing communications, and brand management. You will learn to create marketing strategies and digital communication plans that will contribute to the effectiveness of the organisation. This will be set in the context of having a good understanding of the contemporary management techniques to ensure the optimum use of resources.

Modules

Digital Marketing Strategy & Planning
International Marketing Strategy
Management Research Methods
Management Research Project
Managing Innovation
Strategic Financial Management
Understanding and Managing People

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.

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