University of Chester - Marketing Management BA (Hons)

University of Chester

Marketing Management BA (Hons)

It’s a dynamic, competitive world for marketers today. We will equip you with much more than marketing knowledge. Your future employers are seeking skills that we develop with you. This means you leave us with many valuable experiences giving you an edge at interview and in the workplace.

Your transformation from new student to future marketing professional will begin from day one. In your first year you will gain an understanding of marketing in a real-life context along with essential digital marketing skills. You will also develop management awareness in areas such as finance, people and organisations.  

Entry Requirements

Typical Entry

112

UCAS points
GCE A Level

112 UCAS points from GCE A Levels or equivalent. Typical offer - BCC/BBC

English Language Requirements

  • IELTS Academic: Undergraduate: 6.0 (no less than 5.5 in any band)
  • Postgraduate: 6.5 (no less than 5.5 in any band)
  • All applicants wanting to join the Business, Life Science and Engineering Foundation Pathways must have Maths GCSE equivalent at grade C or abov

Career Prospects

Our graduates have gone into a range of different careers. Many enjoy the Digital Marketing element of the programme and have followed that path on graduating. A number have gone into brand management and market research roles as well as working in Marketing Agencies. Some of our students have chosen to follow a more traditional business mangement route and have gone into general management, Several have selected a career in teaching and many go onto further study as well as completing their professional qualification with the Chartered Institute of Marketing

Course Details

Year 1 introduces the core concepts and principles of marketing. You will apply your knowledge to live cases and will be introduced to digital marketing skills.

In Year 2, core strands are further developed with an emphasis on employability and application of knowledge. You will undertake practical marketing research projects and a placement.

Year 3 will tailor your degree in relation to your future career aspirations, and you will explore areas such as international marketing, communications, and direct/digital marketing.

Year 1

Developing Professional PracticeCompulsory
Global Business EnvironmentCompulsory
Managing Service ExperiencesCompulsory
Marketing PrinciplesCompulsory
Practical MarketingCompulsory
The Digital LandscapeCompulsory

Year 2

Marketing ManagementCompulsory
Research in ContextCompulsory
The Global CustomerCompulsory
Business Placement YearOptional
Customer Relations and Services MarketingOptional
Developing Intercultural Literacy and Cross-Cultural SkillsOptional
Employability Skills Analysis Development and PlanningOptional
Enhancing your Employability through Work Based LearningOptional
Entrepreneurial Thought and ActionOptional
Experiential Overseas LearningOptional
Social Media MarketingOptional
Year abroad study exchangeOptional

Year 3

Management Research ProjectCompulsory
Marketing CommunicationsCompulsory
Strategic Marketing ManagementCompulsory
The Professional MarketerCompulsory
Digital Marketing FuturesOptional
Retail ManagementOptional

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.