University of Chester - International Fashion and Retail Marketing MSc

University of Chester

International Fashion and Retail Marketing MSc

The fashion and retail industry is estimated to be worth over thirty trillion dollars and is one of the largest sectors in the world. Our International Fashion and Retail Marketing course helps you develop your skills, knowledge and competencies in marketing and digital marketing communications, thereby enabling you to effectively contribute to the success of a range of businesses across the industry.

On this course, you will be able to spend time out on professional practice where you'll apply what you have learnt to real scenarios in the workplace, giving you genuine experience and insight that will prepare you for your future career. After completing the six modules in your course, you may choose to write a Marketing Project or Learning Through Professional Practice.

A typical applicant may be a new/recent graduate, who has attained a first degree and wishes to augment that with further study to optimise their career opportunities.

There is an option to choose a Project/Placement year for this course, at an additional cost.

Entry Requirements

An honours degree in any subject, usually 2:2 or above, and/or suitable work experience, is required. Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent.

Career Prospects

Your experience will open opportunities for a career in fashion and retail, including supply chain and marketing roles in different parts of the world including Europe, Africa, Middle East and the Far East. The MSc in International Fashion and Retail Marketing has been developed alongside industry to bring you a perfect blend of academic and practical, technical expertise that you need to compete and thrive in this dynamic industry.

Course Details

You will complete six initial modules. Each module has 30 structured hours and 170 hours of independent guided study.


You will then choose either the Marketing Project to write a dissertation, or the Learning Through Professional Practice module to complete your workplace learning experience. There are 30 structured hours, 250 placement hours, and 320 hours of independent guided study within the Learning Through Professional Practice module OR eight structured hours and 592 hours of independent guided study within the Marketing Project module.


If you choose a placement or project year, the Research Dissertation module will be replaced by a placement or project module.


Modules

Marketing Research Methods Compulsory

International Marketing Strategy Compulsory

Marketing Project Optional

Omnichannel Fashion and Retail Marketing Communications Compulsory

Sustainability and Ethics in Fashion and Retail Compulsory

International Fashion and Retail Consumer Behaviour Compulsory

Understanding the Digital Customer Compulsory

Learning Through Professional Practice Optional

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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