University of Chester - Digital Marketing MSc

University of Chester

Digital Marketing MSc

This MSc course in Banking and Finance will enhance your professional skills and employability in the banking and finance sector.

Aligned with the Chartered Banker Institute (CBI) syllabus, this course gives you the skills you need to work in today’s banking and finance industry with a focus on concepts such as credit risk management, strategy, corporate governance and ethics, sustainability, and quantitative techniques.

You will learn through hands-on experience the importance of innovation within banking and finance to increase your future employability.

In the final year, students have the opportunity to apply key skills within their final projects in the form of a dissertation, new business development proposal or a case study analysis.

Why study this course with us?

This course prepares you for today’s banking and finance world and covers core concepts such as credit risk management, corporate governance, market, and securities alongside the information technology skills needed to enhance your employability.

Our academics have both the industry and academic credentials to ensure that the application of theory into practice is at the heart of your course. You will have the opportunity to create a network of like-minded peers.

The location of Chester Business School provides a unique opportunity to add value to this course by providing expert masterclasses from local, top-ranking companies such as Bank of America, M&S Bank, Airbus and Bentley Motors.

In addition, the final project offers the choice to directly influence your professional interests and career goals.  Your assessments will include case studies to give you the practical experience employers are looking for.

Entry Requirements

  • Honours Degree in Accounting, Business and Finance related degree with a 2:2 or above.  




    6.5 (Min 5.5 in each sub-skill)

  • PTE 

    65 overall (Min. 59 in each sub-skill)

Career Prospects

The University of Chester's Careers and Employability service offers a comprehensive curriculum, employer contact, tailored group sessions, individual information, advice, and guidance to enhance employability in the rapidly growing Marketing sector. This inclusive, impartial, welcoming, and informed service aims to help students plan their future, make the most of their time at the University, and enhance their employability. Services include part-time jobs, extra-curricular workshops, and practical assistance with career planning, including CVs, applications, and mock interviews. Additionally, group sessions on career planning are provided within each course, and students and graduates can access these services free of charge for up to two years after graduation.

Career opportunities after completing Digital Marketing MSc

  • Content Manager & Content Strategists.
  • VR Developers & Editors.
  • SEO & SEM Specialists.
  • UX Designer.
  • Email Marketing Specialist.
  • Digital Marketing Managers & Directors.
  • Analysts and AI Specialists.

Course Details

You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.

It will enable you to develop a digital strategy, including devising and implementing online acquisition, conversion and retention campaigns, and to understand digital media techniques.


Digital Disruption (Compulsory)
Digital Marketing Acquisition, Conversion & Retention (Compulsory)
Digital Marketing Strategy & Planning (Compulsory)
Management Research Methods (Compulsory)
Management Research Project (Compulsory)
Social Media Strategy (Compulsory)
Understanding the Digital Customer (Compulsory)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.