Step into your future as a business leader with enhanced marketing knowledge through our dynamic business management (marketing) degree.
Your journey to business professionals starts here. You will benefit from silver TEF-rated teaching and enjoy the practical application of the latest management ideas to help give you a global perspective. Real experiences will bring business management to life with a focus on communications and the global aspects of being an effective marketer.
You will be equipped with the experiences and skills to help give you an edge in the competitive world of business. 95% of our students progress to employment and or further study and recent graduates have fought off stiff competition to gain employment with companies like Microsoft, Red Bull, Enterprise Rent-A-Car, AQR International, and Calvin Marketing. Our commitment to helping students into rewarding careers means that you too can progress to a great future like Freia. Freia is a Business Account Manager at Wesleyan Bank, a business-to-business bank, she says:
“Studying Business at Chester has changed the view I have on the business world, how vast, wide, and how mind-blowing it is. I have developed into a businesswoman, with a leadership mindset. I am coming out of uni as a new person with aspirations and goals for the future.”
We are committed to supporting our students as unique individuals and enjoy exceptional student satisfaction in the National Student Survey. You will be a name here and throughout your degree course, you will be mentored and supported by a Personal Tutor. These are people who will support you through life’s challenges. You will also benefit from our Student Experience Reps who will make sure that your voice is heard.
If you are interested in enhancing and deepening the Marketing input into your degree, you could also choose to study a Combined Honours in Business Management and Marketing Management.
Why study this course with us?
The course provides a range of industry-relevant learning experiences to equip students for their future as business professionals. In the first year, students will gain an understanding of the global business environment and develop fundamental management skills in marketing, people and organizations, finance, and entrepreneurship. In year two, they will translate this business knowledge into making key decisions and consider the different ways businesses operate around the world. In year three, they will study business and management abroad in Europe, North America, Asia, or Australasia. In year four, they will carry out an original supervised research project into a subject they select and complete a module designed to maximize individual professional success. Most of what they study will be anchored to today's business world – the top companies, the leading brands, and current thinking in the digital sector.
