From the first day of your digital marketing degree course, you will begin to learn the skills to develop from student to digital marketing expert. In your first year, learn marketing fundamentals alongside the practical application. Start to build your professional portfolio with real live digital projects. In Year 1 you will build and launch your website.
In the second year of your degree, you will build upon these skills and use more specialized digital marketing techniques. Open and explore the digital marketer’s toolkit, including social media, mobile, virtual, and augmented reality. Discover the wealth of possibilities the digital marketing toolkit has for creating outstanding, successful campaigns. Work on live social media campaigns so you can see the results of your planning and creativity in real-time. Start to shape your career path by focusing on an aspect of digital marketing that inspires you and undertake a five-week work placement that suits your interests and ambitions.
You can take an optional year-long placement which brings your course to life and will enhance your graduate employment prospects. You may even spend this year studying business and management abroad in Europe, North America, Asia, or Australasia.
In your final year, you will look at all the exciting developments in digital marketing techniques that will impact upon the future of marketing. This includes mixed reality, understanding big data, and smart technologies. You will continue to work on practical digital marketing projects to add to your professional portfolio. Projects you may showcase would include the apps, mobile websites, or augmented reality tools that you have created.
You will carry out an original supervised research project into a subject you select and complete a module designed to maximize your professional success. Everything you study is done alongside the development of hands-on digital marketing skills. You will be looking at solutions to digital marketing challenges for organizations from small companies and charities through to leading multinationals.
Why study this course with us?
Digital Marketing is something you cannot learn simply from textbooks. You need real, hands-on experience. The Digital Marketing degree course is designed just for this purpose. Right from the start, you will work on real, live digital projects, so you will develop the skills needed to excel in this fast-paced industry.
Chester Business School is a state-of-the-art campus in the heart of the city. It is a special and unique place that will enable you to flourish and grow from an undergraduate student to a confident digital marketing professional.
You are an individual here. We strive to help you achieve your ambitions. Throughout your degree course, you will be mentored and supported by a Personal Tutor. These are the people who will support you through life’s challenges. You will also benefit from our Student Experience Representatives (SERs). These are the students who make sure that your voice is heard.
As one of our digital marketing graduates you will gain not just valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers.
