University of Bedfordshire - Marketing MSc

University of Bedfordshire

Marketing MSc

On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.

Entry Requirements

The University accepts the following qualification as satisfying the English Language requirements for entry to a Bachelor or Master's degree.

  • UKVI Academic IELTS overall score of 6.0 with minimum 5.5 in each element
  • To apply for a postgraduate degree (MA/MSc/MBA/LLM) at the University of Bedfordshire you should have a good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution.We will also consider candidates with other relevant qualifications or appropriate work experience.

Career Prospects

  • Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
  • Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
  • Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
  • Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
  • Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context

Course Details

  • Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
  • Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
  • Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets

Units

Brand Communication And Reputation Management (MAR036-6) Compulsory
Business Dissertation (MAR042-6) Compulsory
Intercultural Business Competencies (MAR038-6) Compulsory
Marketing And The Digital Future (MAR039-6) Compulsory
Performance Achievement Planning (BSS072-6) Compulsory
Strategy And Brand Management (MAR043-6) Compulsory

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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