University of Bedfordshire - Digital Marketing MSc

University of Bedfordshire

Digital Marketing MSc

From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy.

And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally. This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.

Entry Requirements

To apply for a postgraduate degree (MA/MSc/MBA/LLM) at the University of Bedfordshire you should have a good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution.

We will also consider candidates with other relevant qualifications or appropriate work experience.

English language requirements

The University accepts the following qualification as satisfying the English Language requirements for entry to a Bachelor or Master's degree.

  • UKVI Academic IELTS overall score of 6.0 with minimum 5.5 in each element

Career Prospects

As a graduate of the course you will have the right skills to find career opportunities in digital marketing; mobile marketing; digital account management; search and social media; web content management; digital creative development; marketing communications; or marketing.

Course Details

  • Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
  • Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
  • Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
  • Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional.

Units

Brand Communication And Reputation Management (MAR036-6) Compulsory
Business Dissertation (MAR042-6) Compulsory
Digital Analytics And Online Customer Experience (MAR050-6) Compulsory
Digital Marketing Strategy (MAR051-6) Compulsory
Marketing And The Digital Future (MAR039-6) Compulsory
Performance Achievement Planning (BSS072-6) Compulsory

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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