MSc Marketing

The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business.

The course is designed to help build your knowledge, transferable skills and capabilities to prepare you for middle and senior appointments within public, private and social economy sectors in the global business arena.

This programme is also available as MSc Marketing with Advanced Practice, which includes either an internship or project.

The aims of this course are to:

• Provide an advanced study of business and management with a particular focus on marketing
• Prepare you for a career in marketing and business by building the transferable skills necessary for marketing management at a variety of levels
• Develop your ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
• Enhance your lifelong learning skills and personal development to work with self-direction and originality and to contribute to business and society at large
• Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
• Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
• Acquire the skills necessary to conceive, design and implement a substantial research project
• Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

Academic requirements

• A 2:2 (second class) honours degree or International equivalent, in any discipline

Non-standard entry

• In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our Extended MSc Marketing which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression onto the MSc Marketing.

English language requirements

• IELTS 6.0 with no band score less than 5.5, or equivalent
• HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub-skills
• Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
• WAEC – C6

If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.

• If you have IELTS 5.5, with a maximum one score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.
• If you have IELTS 5.0, with a maximum one score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.

Upon successful completion of this course, you will be well placed to apply for a range of marketing positions across public and private sector organisations.

Additionally, the skills you will learn on the MSc Marketing will prepare those who choose to set up their own business.

The average starting salary for graduate trainees in marketing is £21461, the average salary for a marketing manager is £37305, a senior brand or product manager earns an average salary of £48296 and the average salary for a marketing director is £77799.