Ulster University (London and Birmingham) - Extended MSc Marketing with Advanced Practice

Ulster University (London and Birmingham)

Extended MSc Marketing with Advanced Practice

The Extended MSc Marketing with Advanced Practice course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The Advanced Practice element offers students the opportunity to gain valuable workplace environment experience.  The course also integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).

The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

  • Provide an advanced study of business and management with a particular focus on Marketing
  • Prepare for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
  • Ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively
  • Critically evaluate the application and impact of marketing theories and concepts on practical marketing problems
  • Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
  • Acquire the skills necessary to conceive, design and implement a substantial research project

Entry Requirements

Academic requirements

  • A third or a pass in a Bachelors degree in any discipline; or
  • A pass in a non-honours degree with any classification in any discipline; or
  • 3-year Diploma (DAZhuan) or equivalent (China only).

If you’re not sure about your qualifications, contact us and one of our team will contact you to discuss your options.

English language requirements

Applicants must satisfy our general entry requirements as well as meeting specific requirements.

You will need to provide evidence of competence in written and spoken English (GCSE grade 4 – previously grade C – or equivalent).

The general entry requirements are any of the following:

  • IELTS 6.0 with no band score less than 5.5, or equivalent
  • HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub skills
  • Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
  • WAEC – C6

If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.

  • If you have IELTS 5.5, with a maximum score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.
  • If you have IELTS 5.0, with a maximum score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.

Career Prospects

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.

The average starting salary for graduate trainees in marketing is £21,461, the average salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.

Course Details

All modules are core and 20 credits unless specified.

Advanced Practice

The compulsory Advanced Practice element of this programme takes place after the taught modules at the Master’s stage

  • undertake a 15-week long internship, or applied consulting project, working with a real organisation on a live business problem.
  • gain experience of the workplace environment and/or practical experience of the “real world” issues faced by those currently engaged in marketing.
  • put your learning into practice and hence, enhance your employability.
  • gain enhanced knowledge of the workplace which will facilitate the completion of your Dissertation.

Please note if you undertake an internship this may be paid or unpaid.

Progressing on to MSc Marketing

The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression on to the MSc Marketing.

Graduate Certificate

Research Methods for Postgraduate Studies
Academic Essentials
Enterprise Development

MSc Marketing with Advanced Practice

Academic and Professional Development – MSc Marketing (0 credits)
Foundations in Management
Marketing Management
Strategy and Innovation
Global Marketing
Digital Marketing Communications
Marketing Analytics
Entrepreneurial Marketing

With internship

Internship & Professional Development Project (60 credits)
Applied Marketing Project (40 credits)

Without internship

Applied Consulting Project (60 credits)
Applied Marketing Project (40 credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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