Luxury Brand Management MA

This degree offers an innovative and creative approach to this rapidly evolving global industry, and you’ll take a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry. 

This approach will help you develop the knowledge and skills to deliver exceptional consumer experiences and gain a global competitive advantage.  

Hands-on projects will give you the insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.  

This programme is accredited by the Chartered Management Institute (CMI). If you join the Institute as a student member and complete the mapped modules, you will receive a Level 7 Diploma in Strategic Management and Leadership Practice on completion of your degree.

Our lecturers have extensive experience across a wide range of luxury industries. Their knowledge ensures the curriculum reflects current industry standards and practices.  

Guest lectures hosted by industry experts will introduce you to new business insights and career options.

This degree will equip you with the specialist knowledge and skills to pursue a career in fields such as international luxury brand management, marketing, communications and retail.

One of the following qualifications:

• Equivalent international qualifications as deemed acceptable by the University
• Exceptional entry will be assessed on case by case basis by academic referral only based on:
  - An undergraduate degree lower than 2:2 plus one year of relevant work experience
  - No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

• Hold a minimum of two years’ relevant work experience
• Provide a 1,000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
• Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

We require proof of English Proficiency. For example, we ask for:

• IELTS: Overall score of 6.5, with 5.5 or above in all 4 component parts
• PTE Academic: Overall score of 58, with 51 or above in each individual component
• TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Student Visa, as this qualification is no longer accepted by the UKVI)
• A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
• International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

You will be taught to understand the culture and practices of international luxury businesses. Our students graduate with the confidence and insight to pursue management roles in the industry.

Alumni have secured roles in PR, brand management, hospitality, marketing, advertising, and some have even started their own businesses. Some of our alumni are currently working at prestigious companies including:

• Anthony & Cie
• Condé Nast
• Estée Lauder
• Guerlain
• Hermès
• Lifestyle Estates International Corporation
• L'Oréal
• Maybourne Hotel Group
• Puig
• Rolex
• Swarovski