This degree, developed in consultation with industry experts, will train you to become a leader in international fashion marketing.
You will gain a thorough grounding in marketing theory and practice and learn how to apply it in the international fashion marketplace.
You will also build your understanding of the international fashion industry and its processes, from trend forecasting through to distribution.
Working from live briefs with actual clients, you will learn to develop integrated marketing and communications strategies and apply them in global fashion contexts.
You will explore sources of disruption and innovation within the fashion marketing industry and learn how to monopolise the opportunities that these changes present.
To expand your understanding of this global industry, you will have opportunities to go on study trips abroad, work on live projects and attend masterclasses and networking events.
This degree will develop you as a creative marketer, who is equipped with the specialist skills and knowledge to pursue a career in international fashion marketing.