Regents University London - International Fashion Marketing MA

Regents University London

International Fashion Marketing MA

This degree, developed in consultation with industry experts, will train you to become a leader in international fashion marketing.

You will gain a thorough grounding in marketing theory and practice and learn how to apply it in the international fashion marketplace.  

You will also build your understanding of the international fashion industry and its processes, from trend forecasting through to distribution.  

Working from live briefs with actual clients, you will learn to develop integrated marketing and communications strategies and apply them in global fashion contexts.  

You will explore sources of disruption and innovation within the fashion marketing industry and learn how to monopolise the opportunities that these changes present.  

To expand your understanding of this global industry, you will have opportunities to go on study trips abroad, work on live projects and attend masterclasses and networking events.  

This degree will develop you as a creative marketer, who is equipped with the specialist skills and knowledge to pursue a career in international fashion marketing.

Entry Requirements

One of the following qualifications:

  • Equivalent international qualifications as deemed acceptable by the University
  • Exceptional entry will be assessed on case by case basis by academic referral only based on:
    - An undergraduate degree lower than 2:2 plus one year of relevant work experience
    - No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

English is our language of instruction and we require proof of your English prioficiency. You can demonstrate your English proficiency with: 

  • IELTS: Overall score of 6.5, with 5.5 or above in all 4 component parts
  • PTE Academic: Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

Career Prospects

This programme equips you with the practical and intellectual skills you need to become a fashion marketing manager or director. It has been developed in consultation with industry experts, to ensure you are at the cutting-edge.

Many graduates of Regent's start their own businesses. Others have gone on to work for international brands including Burberry, Jaeger, Ralph Lauren and Vivienne Westwood.

Course Details

Students may start the programme in either January or September. If you begin in September, the programme is 12 months, while a programme starting in January will last for 16 months. It is structured into three terms. Each term you will study two core modules and one optional module.

Core modules
Fashion Branding
Fashion Marketing Communications Strategies
Marketing Strategy
Research Methods
The Global Fashion Consumer
Fashion Trends, Buying and Distribution

Term 1

Elective modules
Module Title
Fashion PR and the Fashion Show
Luxury Goods
Regent's Connect (language elective)

Term 2

Elective modules
Entrepreneurship and Luxury
Fashion Retail Marketing
Regent's Connect (language elective)

Term 3

Elective modules
Individual Consultancy Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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