Regents University London

Fashion Marketing BA Hons

This specialist pathway focuses on fashion marketing, marrying the creativity of the fashion industry with the commercial aspects of the marketing sector.  

You will be introduced to the structure of the fashion industry and learn how different organisations ensure a seamless and effective transition from concept to collection to customer.  

Using market research, you will learn how to devise creative marketing strategies that successfully attract new customers and generate sales.  

You will explore a range of innovative marketing techniques, including the use of influencers and celebrities, social media marketing, collaborations, pop-up stores and brand extensions.  

There will be plenty of opportunities to work on live marketing briefs including devising marketing strategies for fashion shows, events and photoshoots. You’ll also learn how to do fashion photography using our specialist software equipment.  

In Year 2, you’ll have the option to study abroad at one of our international partners to expand your understanding of this global industry.  

This degree will develop you as an innovative and visionary marketer, who is well-equipped to succeed in a range of fashion careers, including marketing and communications, buying and merchandising and retail management. 

Entry Requirements

Minimum entry requirements for Level 4 students

One of the following qualifications:

  • Two GCE A-levels at grade A-C
  • International Baccalaureate Diploma
  • US High School Diploma with a minimum GPA of 2.5 PLUS one of the following:
    - Two AP tests with an average grade of 3
    - Two SAT II (Subject Tests) with a minimum score of 500 in each section
    - SAT I (Reasoning Tests) with a minimum score of 1650 (550 in each section)
    - ACT with a composite score of 23 (20 in each section)
    - Dual Enrolment and College credits (1st Year) - 20 credits with a GPA of 2.5 or higher.
  • Equivalent qualifications as deemed acceptable by the University

We receive applications each year from over 170 countries and are happy to assess all international qualifications.

English Language requirements

English is our language of instruction and we require proof of your English proficiency. 

You can demonstrate your English proficiency with:

  • IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components
  • PTE Academic: Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80. (We do not accept TOEFL from applicants requiring a Student Visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: Grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 4 or above in English at Higher or Standard Level

Career Prospects

This programme gives you skills and experience across a range of marketing activity. Our graduates go on to work in a range of fashion marketing roles including:

  • Advertising
  • Brand marketing
  • Buying
  • Digital marketing
  • Event management
  • Fashion styling
  • Journalism
  • Merchandising
  • Personal shopping
  • Public relations
  • Retail
  • Social media marketing

Course Details

If you begin your studies in September, you will undertake a three-year, full-time programme.

If you join us in January, you will undertake an accelerated two-and-a-half-year version of the course. This accelerated course will see you complete a spring and summer term in your first year, and join the September cohort for the beginning of your second year in the autumn term.

Year 1

Core modules

Introduction to Fashion Marketing
Fashion Images
Global Perspectives
The Fashion Consumer
Fashion History and Context
Digital Marketing and Social Media

Elective modules

The Fashion Industry
Fashion Drawing
English for Academic Purposes
Fashion Film
Fashion Vocabulary
Regent’s Connect (language elective)

Year 2

Core modules

Fashion Marketing and Communication in Practice
Fashion Styling and Trends
Fashion Theory and Research
Fashion Branding

Elective modules

Fashion Buying and Merchandising
Fashion Show Production and Event Management
Fashion Publishing and Media Relations
Fashion Entrepreneurship
Industry Placement
Fashion Photography
Experimental Fashion Image
Regent’s Connect (language elective)

Year 3

Innovation in the Fashion Environment
Major Project – Research and Development
Major Project – Realisation
Professional Practice and Portfolio

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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