Regents University London - Digital Marketing & Analytics MSc

Regents University London

Digital Marketing & Analytics MSc

The Digital Marketing & Analytics master's degree at Regent’s University London will equip you with a solid understanding of digital marketing strategy, together with the analytical skills needed to work in this data-driven industry.

You’ll examine how digital technology can alter consumer behaviour. Using this data, you’ll learn how to construct multi-dimensional customer profiles that help predict new trends and consumer behaviours.

Statistical software, such as SAS and SPSS, will help you master the quantitative skills needed to conduct and evaluate your own data analysis.

This digital marketing master's degree is accredited by the Chartered Management Institute (CMI). You will be eligible to receive a certificate for CMI Level 7 Strategic Management and Leadership Practice, and also a joint Regent’s/SAS certificate.

This degree is also accredited by the Institute of Direct and Digital Marketing (IDM), offering you the opportunity to take the IDM Certificate in Digital Marketing without any additional study. As part of your degree, you will also be encouraged to work towards a Google Analytics Individual Qualification (GAIQ).

The knowledge and qualifications you will acquire from this postgraduate degree will make you very attractive to marketing employers and will open up opportunities in areas including web analytics, social media, content marketing and data analysis.

Entry Requirements

One of the following qualifications:

  • Equivalent international qualifications as deemed acceptable by the University
  • Exceptional entry will be assessed on case by case basis by academic referral only based on:
    - An undergraduate degree lower than 2:2 plus one year of relevant work experience
    - No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1,000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements 

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5, with 5.5 or above in all 4 component parts
  • PTE Academic: Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Student Visa, as this qualification is no longer accepted by the UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

Career Prospects

Through this very specialist programme, we teach our students specific skills that can be applied to the fields of:

  • Marketing
  • Data analytics
  • Social media management
  • Digital marketing

This means you will have the flexibility to work across various industries of your liking in the specialist areas mentioned above.

Our alumni have worked on intelligent campaigns for organisations and brands ranging from AC Milan to Ferrero Rocher. Some have also revitalised family businesses, or set up startups in the UK and beyond.

Course Details

Students may start the programme in either January or September. If you begin in September, the programme is 12 months, while a programme starting in January will last for 16 months.

In the final term, you will have the opportunity to choose between a 10,000 word dissertation, and a consultancy project that offers practical insight into the industry. For the project, you will team up with a company and help propose a solution to their problem proposal.

For both you will be asked to submit:

- A report (for dissertation, the report will come in the form of a journal article)
- A presentation, made to examiners (for the consultancy project, the company in question will also be invited)
- A personal reflection, describing the approach and takeaways from the experience.

Term 1

Consumer Intelligence
Marketing Management for the Digital Age
Research Methods
Exploring and Visualising Data

Term 2

Digital Marketing Data Analysis
Integrated Digital Marketing Communications and Analytics
Social Media Marketing and Analytics
Web Marketing and Analytics

Term 3

Consultancy Project

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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