Regents University London

Business and Marketing BA Hons

For January 2022 entry, this course is titled BA (Hons) Global Management (Marketing). All other course details remain the same. 

The global marketplace is constantly being reshaped by new technologies, emerging trends and shifting audiences. In order to compete in this environment, you’ll need to develop innovative and flexible strategies that meet the ever-changing demands. 

This course focuses on marketing theory and practice – helping you to grow into a media-savvy marketer with the confidence to respond to rapid market changes, develop integrated strategies, build creative campaigns and convert targets into leads while managing teams across the globe. 

You’ll examine current debates, such as the extent to which big data will replace traditional data collection methods and start to think from a marketing communications (marcomms) perspective – developing new campaign objectives and crafting effective messages, supported by independent research and competitor analysis. 

Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and prepare you with the hands-on experience needed to develop and launch a luxury enterprise. 

You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena.

Entry Requirements

Minimum entry requirements for Level 4 students

One of the following qualifications:

  • Three GCE A-levels at grade A-C
  • International Baccalaureate Diploma
  • A minimum GPA of 2.5 PLUS one of the following:
    - Three AP tests with an average grade of 3 or two AP tests with an average grade of 4
    - Three SAT II (Subject Tests) with a minimum score of 500 in each section or two SAT II with a minimum score of 600 in each section
    - SAT I (Reasoning Tests) with a minimum score of 1800 (600 in each section)
    - ACT with a composite score of 26 (20 in each section)
    - Dual Enrolment and College credits (1st Year) - 30 credits with a GPA of 2.5 or higher.
  • Equivalent qualifications as deemed acceptable by the University

For Business & Management, Liberal Studies (Business & Management) and BSc Psychology courses, there is also a minimum maths requirement through one of the following qualifications (or equivalent):

Qualification

Subject

Grade

GCSE

Maths

C (4)

IB (any level)

Maths

4

US HSD year 12

Maths

 related subject
C

Career Prospects

Successful completion of this degree will equip you with the skills and attributes you will need to lead people and projects in the Fourth Industrial Revolution. Your flexible, informed and proactive approach will enable you to pursue a career as a leader, manager, strategist or entrepreneur in many different sectors across the world.

Course Details

This course combines a common set of core business management modules with specialist modules related to this course and a choice of electives. 

If you begin your studies in September, you will undertake a three-year, full-time programme.

If you join us in January, you will undertake an accelerated two-and-a-half-year version of the course. This accelerated course will see you complete a spring and summer term in your first year, and join the September cohort for the beginning of your second year in the autumn term.

Year 1

Analytical Tools for Business and Finance
Developing Tomorrow's Global Leaders
Economics for Business
Exploring the Fundamentals of Retail and Channel Management
Financial and Management Accounting
Global Perspectives
Integrated Business Skills
People-Centric Organisations
Principles of Marketing in the Digital Era
One elective module

Year 2

Business Law
Entrepreneurial Marketing
Integrated Marketing Communications
Luxury Brand Management
Optimising Operations and Change
Research Methods
Sustainability
One elective pathway module
Two elective modules

Elective Pathway Modules

Experiential Marketing
Digital Marketing and Web/Mobile Apps
Social and Ethical Marketing

Year 3

Advanced Marketing Strategy and Digital Analytics
Consumer Behaviour and Services Marketing
Marketing Pathway Capstone
Strategic Analysis
Two elective pathway modules

Elective Pathway Modules

Data Visualisation and Analytics for Business
Essential Law for Marketers
Independent Learning Project
International Brand Strategy
International HRM

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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