Business and Marketing BA Hons

For January 2022 entry, this course is titled BA (Hons) Global Management (Marketing). All other course details remain the same. 

The global marketplace is constantly being reshaped by new technologies, emerging trends and shifting audiences. In order to compete in this environment, you’ll need to develop innovative and flexible strategies that meet the ever-changing demands. 

This course focuses on marketing theory and practice – helping you to grow into a media-savvy marketer with the confidence to respond to rapid market changes, develop integrated strategies, build creative campaigns and convert targets into leads while managing teams across the globe. 

You’ll examine current debates, such as the extent to which big data will replace traditional data collection methods and start to think from a marketing communications (marcomms) perspective – developing new campaign objectives and crafting effective messages, supported by independent research and competitor analysis. 

Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and prepare you with the hands-on experience needed to develop and launch a luxury enterprise. 

You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena.

Minimum entry requirements for Level 4 students

One of the following qualifications:

• Three GCE A-levels at grade A-C
• International Baccalaureate Diploma
• A minimum GPA of 2.5 PLUS one of the following:
  - Three AP tests with an average grade of 3 or two AP tests with an average grade of 4
  - Three SAT II (Subject Tests) with a minimum score of 500 in each section or two SAT II with a minimum score of 600 in each section
  - SAT I (Reasoning Tests) with a minimum score of 1800 (600 in each section)
  - ACT with a composite score of 26 (20 in each section)
  - Dual Enrolment and College credits (1st Year) - 30 credits with a GPA of 2.5 or higher.
• Equivalent qualifications as deemed acceptable by the University

For Business & Management, Liberal Studies (Business & Management) and BSc Psychology courses, there is also a minimum maths requirement through one of the following qualifications (or equivalent):

Qualification	Subject	Grade
GCSE	Maths	C (4)
IB (any level)	Maths	4
US HSD year 12	Maths  related subject	C

Successful completion of this degree will equip you with the skills and attributes you will need to lead people and projects in the Fourth Industrial Revolution. Your flexible, informed and proactive approach will enable you to pursue a career as a leader, manager, strategist or entrepreneur in many different sectors across the world.