This course enables you to apply core business management skills to luxury brands – developing a critical understanding of the luxury sector and the trends that shape the industry. You’ll evolve into a confident, collaborative, creative, enterprising professional – capable of launching and managing luxury enterprises while adapting to change.
Acquire a global perspective of luxury sectors (including fashion, travel and automotive) and gain a deep understanding of how luxury businesses thrive, learning core competencies such as finance, economics and strategic management while debating the definition of luxury, identifying emerging trends and exploring the challenges existing players face.
Working collaboratively, you’ll learn how to plan and develop your own luxury enterprise – exploring innovation, creativity and ethical decision making to grow your own brand with distinct USPs, build a business plan and pitch to potential investors. You’ll also experiment with marketing approaches to capture consumers and add value – focusing on social marketing and digital disruption.
Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and prepare you with the hands-on experience needed to develop and launch a luxury enterprise.
You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena.
