Regents University London - Business and Luxury Brand Management BA Hons

Regents University London

Business and Luxury Brand Management BA Hons

For January 2022 entry, this course is titled BA (Hons) Global Management (Luxury Brand Management). All other course details remain the same. 

This course enables you to apply core business management skills to luxury brands – developing a critical understanding of the luxury sector and the trends that shape the industry. You’ll evolve into a confident, collaborative, creative, enterprising professional – capable of launching and managing luxury enterprises while adapting to change. 

Acquire a global perspective of luxury sectors (including fashion, travel and automotive) and gain a deep understanding of how luxury businesses thrive, learning core competencies such as finance, economics and strategic management while debating the definition of luxury, identifying emerging trends and exploring the challenges existing players face. 

Working collaboratively, you’ll learn how to plan and develop your own luxury enterprise – exploring innovation, creativity and ethical decision making to grow your own brand with distinct USPs, build a business plan and pitch to potential investors. You’ll also experiment with marketing approaches to capture consumers and add value – focusing on social marketing and digital disruption. 

Practical, experience-based simulations and challenges with industry experts will expose you to real-world business issues and prepare you with the hands-on experience needed to develop and launch a luxury enterprise.  

You’ll have the option to undertake an independent placement or enterprise project to gain further industry experience, or you can study abroad for a term at one of Regent’s international partners to broaden your understanding of management and enterprise in a global context. You’ll also have the opportunity to learn a new language – preparing you to work in an international arena

Entry Requirements

Minimum entry requirements for Level 4 students

One of the following qualifications:

  • Three GCE A-levels at grade A-C
  • International Baccalaureate Diploma
  • A minimum GPA of 2.5 PLUS one of the following:
    - Three AP tests with an average grade of 3 or two AP tests with an average grade of 4
    - Three SAT II (Subject Tests) with a minimum score of 500 in each section or two SAT II with a minimum score of 600 in each section
    - SAT I (Reasoning Tests) with a minimum score of 1800 (600 in each section)
    - ACT with a composite score of 26 (20 in each section)
    - Dual Enrolment and College credits (1st Year) - 30 credits with a GPA of 2.5 or higher.
  • Equivalent qualifications as deemed acceptable by the University

For Business & Management, Liberal Studies (Business & Management) and BSc Psychology courses, there is also a minimum maths requirement through one of the following qualifications (or equivalent):

Qualification Subject Grade
GCSE Maths C (4)
IB (any level) Maths 4
US HSD year 12 Maths related subject C

We receive applications each year from over 170 countries and are happy to assess all international qualifications.

English Language requirements

English is our language of instruction and we require proof of your English proficiency. 
You can demonstrate your English proficiency with:

  • IELTS: Overall score of 6.0 with no score below 5.5 in any of the four components
  • PTE Academic: Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80. (We do not accept TOEFL from applicants requiring a Student Visa, as this qualification is no longer accepted by the UKVI)
  • A-level/GCSE/IGCSE English: Grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 4 or above in English at Higher or Standard Level.

Career Prospects

Successful completion of this degree will equip you with the skills and attributes you will need to lead people and projects in the Fourth Industrial Revolution. Your flexible, informed and proactive approach will enable you to pursue a career as a leader, manager, strategist or entrepreneur in many different sectors across the world.

Graduates of Business and Luxury Brand Management could pursue the following careers:

  • Launching a new Luxury business or venture
  • Brand specialist
  • Marketing Manager
  • Communications Director in the Luxury sector
  • Positions in fashion, travel or luxury retail
  • Product Manager
  • Sales executive in luxury
  • Luxury product and service leadership and management.

Course Details

This course combines a common set of core business management modules with specialist modules related to this course and a choice of electives. 

This is a three-year, full-time programme.

Year 1

Analytical Tools for Business and Finance
Developing Tomorrow's Global Leaders
Economics for Business
Exploring the Fundamentals of Luxury Brands
Financial and Management Accounting
Global Perspectives
Integrated Business Skills
People-Centric Organisations
Principles of Marketing in the Digital Era
One elective module

Year 2

Business Law
Innovation in Luxury
Integrated Marketing Communications
Luxury Brand Management
Optimising Operations and Change
Research Methods
One elective pathway module
Two elective modules

Elective Pathway Modules

Digital Marketing and Web/Mobile Apps
Social and Ethical Marketing
Entrepreneurial Marketing

Year 3

Consumer Behaviour and Services Marketing
Developing and Launching a Luxury Business
Luxury Brand Management Pathway Capstone
Strategic Analysis
Two Elective Pathway Modules

Elective Pathway Modules

Data Visualisation and Analytics for Business
Essential Law for Marketers
International Brand Strategy
Project Management for Enterprise

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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