Ravensbourne University London - BSc (Hons) Digital Marketing

Ravensbourne University London

BSc (Hons) Digital Marketing

Why study this digital marketing degree?

  • Flexible routes to suit your passion
  • State-of-the-art Augmented (AR) and Virtual Reality (VR) facilities
  • Create engaging, interactive, multi-channel digital marketing campaigns
  • Collaborate with fellow students from media and fashion
  • Gain support setting up your own business and progressing ideas
  • Set yourself up for agency, in-house or self-employment
  • Design, deliver and evaluate strategies and campaigns from end to end
  • Tap into exceptional industry connections

With access to our state-of-the-art augmented and virtual reality facilities, this digital marketing course will give you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers

It will thoroughly prepare you for industry by giving you an overview of the digital landscape and the strategic marketing principles used today. You will be delivered an exciting blend of real-life experience underpinned by academic rigour to propel you in your future professional career, whether you envisage yourself working for an agency, in-house, freelance or setting up your own digital marketing business. 

Entry Requirements

Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.

Qualifications accepted:

  • Three A levels, grade C or above
  • Three vocational A levels, grade C or above
  • Level three Extended Diploma, grade MMM or above
  • National Diploma, grade DD or above
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above


Academic 5.5 overall and a minimum of 5.5 in each component: reading, writing, speaking, listening.

Career Prospects

There are a host of jobs for digital marketing graduates. Digital technology has transformed the marketing landscape, which means businesses are always on the lookout for talent to help them make the best use of existing and emerging platforms.

Digital marketing degree jobs: 

  • Marketing Executive
  • Advertising Planner
  • Social Media Manager
  • Public Relations
  • Officer
  • Events Manager
  • Digital Marketing Manager
  • Account Manager

Course Details

Year 1

  • Introduction to digital marketing
  • Web design and development
  • Leadership and communication
  • Digital ethics and compliance
  • Themes for contemporary culture

Year 2

  • Social media marketing
  • Strategic business analysis
  • Big ideas and philosophies
  • Consumer behaviour and luxury marketing (Elective)
  • Personal and professional development
  • International marketing and cultural awareness (Elective)

Year 3

  • website development and analytics
  • consumer behaviour
  • social media marketing
  • digital campaign planning
  • technical and practical data analysis skills in technologies such as cloud and big data.

Course units:

  • Internet of Things (IoT) and Digital Creation
  • Big Data Analysis
  • Machine Learning and Artificial Intelligence (AI)
  • Major Project
  • Dissertation

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.