Ravensbourne University London - BA (Hons) Fashion Buying and Brand Management

Ravensbourne University London

BA (Hons) Fashion Buying and Brand Management

Why study this fashion buying and brand management degree?

  1. An impressive 96% student satisfaction rate (NSS results 2020)
  2. Uniquely skilled graduates with both creative flair and business acumen
  3. Inspiring industry guest lecturers
  4. Teachers are industry pros who deliver a cutting-edge curriculum 
  5. Outstanding industry connections and partnerships
  6. Access to covetable industry resources: WGSN, Edited, Mintel and LSN Global
  7. Free Adobe suite software and access to a £300 laptop bursary
  8. Accredited work placement opportunities 

This exciting fashion management degree in London, UK, encourages creative flair whilst also developing your business nous, including problem-solving, organisational, planning, promotional and fashion management skills.

You will gain a deeper understanding of buying cycles, sales performance, product development, fabric sourcing and testing, the supply chain, the importance of sustainability and fashion brand development. 

This fashion marketing degree course will also teach you how to predict fashion trends, plan a fashion range, understand consumer behaviour and undertake psychographic profiling. It has been designed to provide students with the mindset and skillset needed to succeed in a competitive industry.

Entry Requirements

Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications.

Qualifications accepted:

  • Two A levels, grade C or above
  • Four AS levels, grade C or above
  • Two vocational A levels, grade C or above
  • Level three Foundation Diploma or National Diploma
  • Advanced Diploma, grade C or above
  • International Baccalaureate, 24 points or above

Selection criteria:

Students should ideally have a background in art, creative media or design. We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.


Academic 5.5 overall and a minimum of 5.5 in each component: reading, writing, speaking, listening.

Career Prospects

Graduates will be able to pursue work in a number of fields including but not limited to: 

Fashion buyer, merchandising, marketing, brand manager, trend forecasting, digital communications, data analyst/insights, sustainability coordinator, virtual showroom design, visual merchandiser, account strategist, online visual merchandiser, product developer, fabric buyer, digital fabric technologist, consumer experience manager, e-commerce manager, marketing manager, entrepreneur/business owner, managing director/CEO.

Course Details

Year 1

Students will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion.

They will be taught digital communication skills to communicate brand identity and will be encouraged to think about their personal brand signature.

We encourage students to start thinking about their contextual studies research throughout this year.

Year 2

Students will gain a greater understanding of managing their personal brand and will work in creative collaboration with industry partners and students from other disciplines.

Merchandising and visual merchandising are taught in the context of real industry practice.

Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role.

Year 3

We ask students to show their contextual studies research in a written or visual dissertation.

They will further build on their skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand.

They will also write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

Are you ready to start building your future?

Contact our admission counseller and get a free consultation.