Ravensbourne University London - BA (Hons) Digital Content Creation

Ravensbourne University London

BA (Hons) Digital Content Creation

  • This multi-disciplinary course will guide you through the whole digital content creation process, from idea generation, research into audiences and the market, digital content production and measuring the impact of the content produced. Successful content creation can be game changing for brands, enhancing their visibility and enabling them to connect with audiences worldwide. On this course in digital content creation, learn how to build long-term awareness and engagement. Become part of Ravensbourne’s creativity community, and learn the skills required to develop film and digital content to create powerful campaigns. Support business and marketing strategies for brands and companies and build solid entrepreneurial skills.

Entry Requirements

Qualification requirements:

  • UCAS Tariff - 64 points

  • A level - CC

  • Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MPP

  • Access to HE Diploma - P: 45 credits

  • International Baccalaureate Diploma Programme - 24 points

  • OCR Cambridge Technical Extended Diploma - MPP

English language requirements

TestGradeAdditional details
IELTS (Academic)5.5IELTS 5.5 overall with 5.5 in each subtest.
TOEFL (iBT)72TOEFL IBT with 72 points overall including minimum Reading 18, Listening 17, Speaking 20, Writing 17
PTE Academic42PTE Academic or SELT: 42 overall with minimum 42 in each subtest.

Career Prospects

  • Ravensbourne is a pioneer in the creative application of digital technologies. With access to our brand-new Institute for Creativity and Technology, you will learn the creative and conceptual skills required to produce digital content to create powerful campaigns. These can be used to support marketing strategies for brands of all sizes, as well as individuals who want to communicate their ideas to the public.
  • By the end of the course, you will have built up an impressive portfolio of digital content creation skills and already have a wealth of experience working with clients.
  • You will always be encouraged to network and make contacts for the future, and there will be opportunities to work on live briefs for clients. You will develop your communication skills through pitches, and use industry-standard professional equipment and software to produce high-quality content.

Course Details

The modules on this BA (Hons) Digital Content Creation course enable you to gradually build your creative, conceptual and digital content skills and enable you to enhance your long-term career or future academic choices.

Year 1

Introduction to marketing and digital - laying the theoretical foundations of marketing.
-Visual content production - creating photography and video content.
-Professional life practice: skills analysis, goal setting, legal and ethical considerations in the digital world.
-Promotion and communication design - introduction to graphic design and its relation to marketing.
-SEO and creative content production - copywriting, podcasting, SEO, and website creation.
-Professional life practice - industry news, portfolio creation, and working with clients.

Year 2

Social media marketing - a deeper dive into creating a strategy for social media.
-UX and app prototyping - user research and basic app prototyping.
-Professional life practice - networking and industry links: creating content for clients.
-Visual storytelling - working with more advanced filming and editing, motion graphics, and basic animation.
-Work placement - getting valuable experience by working in the industry.

Year 3

-Live briefs - working on live briefs for clients to create content as well as briefs set by D&AD New Blood competition.
-Professional life practice - creating final portfolios and getting ready for life beyond Ravensbourne, industry news, and networking.
-Strategy, planning and creation - researching and planning a marketing campaign, and creating content that will engage an audience.
-The future of the digital landscape- researching into the digital future.

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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