Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses. Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory. Building on your previous educational experience, the top up award aims to instill the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.
Northumbria University Newcastle
Mass Communication and Business BA (Hons)
BTEC HND/Foundation degree, or equivalent
in a related subject.
If you have taken a BTEC HND programme, we will usually expect you to have performed to an average of Merit standard. If you have taken a Foundation Degree, we will be looking for performance to Commendation level, or 60% average.
English Language Requirements:
International applicants should have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or an approved equivalent*).
The course has been developed with employability in mind. We focus on developing articulate, self-motivated graduates who can communicate effectively to a diverse range of audiences using a range of formats and media. On completion of the course you will have developed an informed, critical and creative approach both to understanding the connections between mass communication and modern businesses, and to your own relationships with mass communication and expressive practice. You will be able to effectively demonstrate skills that are valued by employers and meet the challenges of employment (including enterprise related activities) in a society in which the cultural and communication industries play an increasingly central role.
As a graduate of Mass Communications and Business you will be in a strong position to gain employment in the mass communication, cultural, promotional, creative, and heritage industries, and will be ideally placed to work in roles such as journalism, marketing, public relations and business research.
This one year top up will equip you with a comprehensive knowledge of the world you will enter into beyond your degree. The course structure will enhance your interest in media and cultural studies, tailoring that interest towards business-related career routes. The course modules will be delivered through a combination of lectures, seminars and subject-specific small group sessions.
These sessions will test your ability to critically engage with advanced mass communications and business theory and demonstrate your understanding of the concepts raised in lectures. Seminars will give you the opportunity to discuss ideas with your peers, working together to find solutions to theoretical problems. Assessment takes a variety of forms including essays, presentations, projects, and reports. This approach encourages you to think flexibly and dynamically, as you explore complex ideas and find the best ways to present your findings.
Fostering Sustainable Futures (Core,20 Credits)
Buyer Behaviour and Integrated Marketing Communications (Core,20 Credits)
Mass Communication Case Study (Core,20 Credits)
Advertising: Theories and Contexts (Core,20 Credits)
Digital Media and Society (Core,20 Credits)
Strategic Management for Sustainable Leadership (Core,20 Credits)
Academic Language Skills for Arts (Core – for International and EU students only,0 Credits)
Are you ready to start building your future?
Contact our admission counseller and get a free consultation.