Join our stimulating MSc Marketing course and tailor your course to suit your needs. Explore the fundamental principles of marketing alongside contemporary issues – how much budget should really go into content? Can big data turn marketing into a science? How have newcomers like Lidl and Aldi shaken up the UK retail sector? This Master's course will allow you to pursue your interests and specialise in an area of your choice.
You will develop a sophisticated understanding of the central role that marketing plays in current business strategy. Whether you have an undergraduate business background or not, this specialist master's will equip you with advanced marketing knowledge and the key management capabilities that will ensure you make an immediate impact in the workplace.
Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting and reflects the international reputation of our research as well as the passion of our teaching staff.
You will also benefit from access to our valuable network of external partners and contacts. In the second semester of year 2 of this programme you will choose to complete a master’s Study Abroad module. We have an extensive network of high ranking academic institutions for you to choose from to complete the Study Abroad module.