Northumbria University Newcastle - Marketing MSc (with Advanced Practice/Study abroad in second year)

Northumbria University Newcastle

Marketing MSc (with Advanced Practice/Study abroad in second year)

Join our stimulating MSc Marketing course and tailor your course to suit your needs. Explore the fundamental principles of marketing alongside contemporary issues – how much budget should really go into content? Can big data turn marketing into a science? How have newcomers like Lidl and Aldi shaken up the UK retail sector? This Master's course will allow you to pursue your interests and specialise in an area of your choice.

You will develop a sophisticated understanding of the central role that marketing plays in current business strategy. Whether you have an undergraduate business background or not, this specialist master's will equip you with advanced marketing knowledge and the key management capabilities that will ensure you make an immediate impact in the workplace.

Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting and reflects the international reputation of our research as well as the passion of our teaching staff. 

You will also benefit from access to our valuable network of external partners and contacts. In the second semester of year 2 of this programme you will choose to complete a master’s Study Abroad module. We have an extensive network of high ranking academic institutions for you to choose from to complete the Study Abroad module.

Entry Requirements

Applicants should normally have:

  • A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

English Language requirements:

  • International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

Career Prospects

On completion of the course, you will have a broad understanding of strategic marketing as well as valuable expertise in your chosen pathway.

You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.

Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.

Course Details

The MSc Marketing course at the Newcastle Business School is a one-of-a-kind specialist programme that allows you to tailor your studies to meet specific learning and career goals. Your learning experience provides you with a sophisticated understanding of marketing theory and practice, allowing you to bridge the gap between academic theory and its application.

To complement your core modules, you will have the chance to select two specialist modules in semester two. The option modules will cover issues such as branding, consumer consumption and global marketing.

Year One

Research Methods and Analytics for Business Practice
Academic Language Skills for Postgraduate Business Students
Leadership and Management Development
Strategic Marketing for Sustainable Competitive Advantage
Marketing Research and Analytics
Contemporary Issues in Consumer Behaviour
Global Consumers and Marketplaces

Year Two

Applied Management Work Investigation (Optional,60 Credits)
Masters' Study Abroad (Optional,60 Credits)
Business Clinic PG Group Consultancy Project (Optional,60 Credits)
The Newcastle Business School Masters Dissertation (Optional,60 Credits)
Masters' Management Enquiry (Optional,60 Credits)

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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