Northumbria University Newcastle - Marketing MSc

Northumbria University Newcastle

Marketing MSc

Our Marketing masters will prepare you for the modern challenges within the marketing industry. You will learn how to tackle the challenges faced within the profession where consumers grow more resistant to advertising and marketing budgets are rising. You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy.

We encourage graduates to apply with both a business or non-business background. This specialist masters will equip you with advanced knowledge and key management capabilities to make an impact in the workplace.

Key advantages of this course:

  • Provides up-to-date knowledge with a real emphasis on practical marketing solutions 
  • The course is built around the requirements of two significant professional bodies; the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS). This will allow you to demonstrate your learning is in line with professional benchmarks
  • In semester 2, you will be able to choose focused modules of interest
  • For your final project, you can choose between two options. The first option is an individual dissertation on a marketing subject of your choice. The second option involves providing professional guidance to real clients within our award-winning Business Clinic
  • This masters in marketing provides professional value and intellectual challenge. It encourages critical thinking, creative problem-solving and effective communication in what is a fast pace, evolving industry
  • You will develop assessment work in a variety of formats. This includes business reports and infographics, providing the skills needed to communicate your ideas to employers
  • You will be able to take advantage of our links with the industry by attending guest speaker events and taking part in live competition briefs.

Entry Requirements

Applicants should normally have:

  • A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

English Language requirements:

  •  International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

Career Prospects

On completion of the course, you will have a broad understanding of strategic marketing as well as valuable expertise in your chosen pathway.

You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.

Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.

Course Details

  • The MSc Marketing course at the Newcastle Business School is a one-of-a-kind specialist programme that allows you to tailor your studies to meet specific learning and career goals. Your learning experience provides you with a sophisticated understanding of marketing theory and practice, allowing you to bridge the gap between academic theory and its application.
  • In addition to the core modules that you will study, you will have the opportunity to select two specialist modules in semester two. 
  • For your final project you will have the choice of either an individual dissertation on a marketing subject of your choice (working alongside a marketing academic), or to work in our Business Clinic on a team-based consultancy project, where you will work with clients to find solutions to real-life business problems.

Year One

Research Methods and Analytics for Business Practice
Academic Language Skills for Postgraduate Business Students
Leadership and Management Development
Strategic Marketing for Sustainable Competitive Advantage
Marketing Research and Analytics
Contemporary Issues in Consumer Behaviour
Global Consumers and Marketplaces
NBS Masters Consultancy Project
The Newcastle Business School Masters Dissertation
Masters' Management Enquiry

*The information’s are correct at the time of publishing, however it may change if university makes any changes after we have published the information. While we try our best to provide correct information, It is advisable to call us or visit university website for up to date information.

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